Senior Digital Planner

Description

Job Summary: We are seeking a Senior Digital Planner with experience in Performance campaigns to manage and optimize media planning, develop strategies, and analyze results. Key Highlights: 1. Performance-oriented media planning management and optimization. 2. Development of strategic proposals and analysis of results for clients. 3. Collaboration with internal and external teams on digital media projects. **Job Description:** We are looking for a **Senior Digital Planner**, with experience in Performance campaigns. **Full-time position under an employment contract.** **Work Modality: Hybrid (In-person at Belgrano once per week)** **Media team serving a major 100% digital Retail account.** The person in this role will be responsible for managing and optimizing performance-oriented media planning, ensuring proper execution of campaigns aligned with client objectives. They will also be responsible for developing strategic proposals, analyzing results and generating insights, as well as operational campaign tracking—including budgets and processes—in coordination with internal and external teams. **Key Responsibilities:** * Creation of performance-oriented media plans. * Collaborating with teams to prepare proposals based on briefs, considering campaign objectives, budgets, timelines, etc. * Creation, analysis, and presentation of performance reports. * Evaluation of media proposals, providing insights and recommendations for clients. * Analysis of campaign performance and generation of learnings. * Management of creative assets with agencies, conducting QA with internal teams, and maintaining creative specifications. * Collection of proof-of-publication (post-publication screenshots). * Tracking media authorizations with clients and vendors. * Monitoring budget pacing and flight schedules, comparing plan vs. actual, identifying deviations, and proposing optimizations. * Reconciling invoices, validating amounts, coordinating with Finance, sending invoices to clients, and following up. * Participating in weekly meetings with internal and external teams. **Requirements to Apply:** * Experience at agencies as a Senior Digital Planner (planning on Biddable Media or Paid Media platforms). * Solid knowledge of digital platform planning (Meta, Google, TikTok, X, DV360\). * Experience with direct client-facing responsibilities. * Ability to prioritize tasks and manage multiple assignments simultaneously. * Strong communication skills (verbal and written) and ability to work collaboratively in a team. \#LI\-RR1 **Location:** Buenos Aires**Brand:** Carat**Time Type:** Full time**Contract Type:** Permanent