Lead Salesforce Developer (SFMC)

Description

Summary: Seeking a Lead Salesforce Marketing Cloud Engagement Developer to oversee email campaign execution, reporting, and performance analytics, driving actionable insights for marketing. Highlights: 1. Lead creation and deployment of email campaigns and marketing automations 2. Construct dashboards and reporting frameworks for actionable marketing insights 3. Blend technical mastery with a data-driven approach and optimization commitment We are looking for a skilled **Lead Salesforce Marketing Cloud Engagement (SFMC) Developer** with a strong emphasis on email campaign execution, reporting, and performance analytics. In this role, you will oversee the creation and deployment of campaigns, fine\-tune marketing automations, and construct dashboards and reporting frameworks that surface actionable insights for marketing stakeholders. The ideal candidate blends technical mastery of SFMC Engagement with a data\-driven approach and a genuine commitment to ongoing optimization. **Responsibilities** * Create and launch email campaigns, journeys, and automations through Salesforce Marketing Cloud Engagement, covering Email Studio, Journey Builder, and Automation Studio * Apply audience segmentation, personalization logic, and dynamic content using AMPscript and SQL * Work with marketing stakeholders to translate campaign briefs into SFMC\-ready assets and execution plans * Make sure campaigns comply with best practices for deliverability, frequency management, and regulatory compliance * Build custom dashboards and performance reporting inside Salesforce Marketing Cloud * Write SQL queries and data views to monitor engagement metrics, funnel performance, audience health, and campaign KPIs * Automate recurring reports and share insights with marketing stakeholders in a clear, visual layout * Team up with marketing leadership to define meaningful KPIs and refine campaigns based on performance intelligence * Track campaign performance and audience engagement to detect trends, risks, and opportunities for improvement * Run A/B and multivariate tests and share findings that lift open rates, click\-through rates, and conversion outcomes * Coordinate with data teams to ensure accurate tagging, tracking, and attribution frameworks are established across SFMC journeys * Uphold high standards of QA, data accuracy, and version control in both campaign builds and reporting outputs * Reinforce governance around opt\-out compliance, frequency caps, and contact strategy execution * Capture reporting processes, campaign logic, and data mappings in documentation for cross\-team clarity **Requirements** * No less than 5 years of hands\-on professional experience in Salesforce Marketing Cloud development * At least 1 year of experience leading and managing development teams * Confident use of Email Studio, Journey Builder, Automation Studio, and Data Extensions * Solid experience with SQL, SFMC Data Views, and marketing data modeling * Practical background creating dashboards within Intelligence Reports or SFMC Analytics environments * Familiarity with AMPscript and personalization scripting for campaign development * Applied experience with SSJS, HTML/CSS markup, and REST API integrations * Strong analytical thinking with the ability to convert data into insights and recommendations * Track record of working closely with marketing teams to shape KPIs and reporting requirements * Detail\-oriented approach paired with strong communication skills and proven stakeholder alignment experience * English at B2 level or higher, with strong written and spoken communication abilities **Nice to have** * Salesforce Marketing Cloud Engagement Email Specialist certification * Salesforce Marketing Cloud Engagement Developer certification **We offer** * International projects with top brands * Work with global teams of highly skilled, diverse peers * Healthcare benefits * Employee financial programs * Paid time off and sick leave * Upskilling, reskilling and certification courses * Unlimited access to the LinkedIn Learning library and 22,000\+ courses * Global career opportunities * Volunteer and community involvement opportunities * EPAM Employee Groups * Award\-winning culture recognized by Glassdoor, Newsweek and LinkedIn