Junior Creator & Influencer Manager

Description

Summary: Petra Brands is seeking a Junior Creator & Influencer Manager to support brand growth through creator partnerships across TikTok, Instagram, and emerging social commerce platforms. Highlights: 1. Deeply immersed in creator culture and influencer marketing's retail impact 2. Manages operational side of creator programs: sampling, outreach, coordination 3. Works with marketing, social, and sales to scale creator ecosystem **Company:** Petra Brands **Location:** Remote **Position Type:** Full Time **Role Overview** Petra Brands is seeking a **Junior Creator \& Influencer Manager** to support the growth of our brands through creator partnerships across **TikTok, Instagram, and emerging social commerce platforms**. This role is ideal for someone who is **deeply immersed in creator culture**, understands how influencer marketing drives **retail and direct\-to\-consumer growth**, and enjoys managing the operational side of creator programs including **sampling, outreach, and campaign coordination**. You will work closely with our marketing, social, and sales teams to help scale our creator ecosystem while ensuring smooth execution of campaigns, creator relationships, and product seeding initiatives. **Key Responsibilities****1\. Creator Relationship Management*** Identify, recruit, and manage **TikTok creators and influencers** aligned with Petra Brands’ products and audience. * Manage inbound creator requests from TikTok, Instagram, and email. * Maintain an organized pipeline of creators across **micro, mid\-tier, and large creators**. * Track creator performance including views, engagement, and sales impact. **2\. TikTok Creator Program Management*** Coordinate **TikTok creator sampling and seeding programs**. * Manage the full lifecycle of creator outreach including: * Support paid and organic **creator campaigns for both retail and DTC initiatives**. **3\. Creator Sampling \& Product Seeding*** Manage creator sample requests and maintain an organized **sample inventory tracker**. * Coordinate product shipments to creators globally. * Support product seeding strategies for **new product launches and retail activations**. * Ensure timely fulfillment of creator sample requests. **4\. TikTok Discord Community Support*** Assist in building and managing Petra Brands’ **TikTok Creator Discord community**. * Help onboard creators into the community. * Support creator engagement through: * Monitor feedback and creator sentiment. **5\. Creator Campaign Execution*** Support the execution of creator campaigns for: * Coordinate creator deliverables and timelines. * Track campaign KPIs and report results to the marketing team. **6\. Live Event Creator Coordination*** Manage product sampling and creator coordination for **live events, trade shows, and creator meetups**. * Assist with creator invitations and engagement for events. * Support logistics for creator participation at brand activations. **7\. Influencer Program Operations*** Maintain internal systems including: * Track creator codes, affiliate performance, and campaign metrics. **Qualifications*** 1\-2 years of experience in **influencer marketing, social media, or creator partnerships** * Strong understanding of **TikTok creator ecosystem** * Experience managing **product sampling or influencer gifting programs** * Highly organized with strong project management skills * Comfortable communicating with creators and managing relationships * Familiarity with **social commerce and affiliate marketing** **Key Traits for Success*** **Creator\-obsessed:** understands social media trends and creator culture * **Highly organized:** able to manage large volumes of creator requests * **Execution\-focused:** ensures campaigns and shipments happen on time * **Relationship\-driven:** builds strong creator partnerships * **Growth mindset:** eager to test new creator strategies **What Success Looks Like*** Strong creator network actively posting about Petra Brands * Consistent creator content driving **awareness and sales** * Efficient product seeding and creator sampling programs * A thriving **TikTok creator community** * Creator campaigns that support both **retail launches and DTC growth**