Marketing Analyst

Description

Job Summary: This position assists in executing local marketing strategies, ensuring the strengthening and competitiveness of Nestlé brands. Key Responsibilities: 1. Assist in executing local marketing strategies. 2. Actively participate in developing the annual marketing plan (PCI). 3. Lead the development of in-store promotions and campaigns. Location: Vicente López, Buenos Aires Business Unit: Food Department: Marketing Employment Type: Full Time \- Indefinite Term **Position Summary** Joining Nestlé means becoming part of the world's largest food and beverage company. At our core, we foster a human-centered environment: passionate people driven by the purpose of enhancing quality of life and contributing to a healthier future. This role focuses on supporting the business in executing local marketing strategies aligned with regional and global strategies. It involves coordination with support functions and contributions toward achieving short-, medium-, and long-term brand objectives—ensuring optimal brand strengthening, profitability, competitiveness, and market share growth (both volume and value). **A Day in the Life of...** * Actively participate in developing the annual plan (PCI), including brand diagnostics, strategies, and tactics. Responsible for timely and accurate execution of committed PCI activities. * Responsible for market analysis considering key variables (e.g., Market Share, DF/DP, Price Index) and act as an advocate for identifying new improvement initiatives. Identify category growth and development opportunities (Visibility, Turnover, Pricing, Distribution). * Provide support and collaborate closely with the Category CDT Manager to align and execute actions. Work jointly with Sales to accelerate development across various sales channels. * Lead the development of in-store promotions and campaigns, and especially ensure their correct execution. * Operational liaison with the Procurement team (generate POs, issue GRs). * Efficient management, organization, and execution of the brand budget. * Direct collaboration with design agencies for packaging and creative agencies for on- and off-line visual material development. * Lead the Nestlé Recipes project: agency coordination, content production, communication campaigns, CRM, SEO, and budget management. **What Will Make You Successful** * Proactive, organized, responsible, and highly motivated to learn. * Bachelor’s degree in Marketing, Communications, Business Administration, or related fields. * 1–2 years of experience in Marketing and/or Trade Marketing. * Strong analytical capability and results orientation. Excellent communication and interpersonal skills. * Intermediate level of English. * Intermediate level of Microsoft Office Suite.