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Summary: This full-funnel Growth Marketer role involves owning the demand generation engine, from paid media strategy and landing page performance to lead conversion and sales coordination. Highlights: 1. Full-funnel ownership of demand generation engine 2. Opportunity to build and scale repeatable marketing systems 3. Impactful role driving new client acquisition ### **Growth Marketer** **About Us** Teem builds hybrid healthcare teams, placing reliable remote workers into optometry and veterinary practices across the United States. We help practices reduce costs, increase efficiency, and deliver better patient care, not by replacing their in\-office staff, but by giving them the capacity to focus on what matters most. We are growing fast, expanding into new healthcare verticals, and looking for the person who will own the demand generation engine that gets us to the next level. **Position Overview** This is a full\-funnel ownership role, not a campaign manager role. You will own the entire pipeline from first ad impression to held discovery call, including paid media strategy, landing page performance, post\-lead conversion, and close coordination with sales. We have proven that healthcare practice owners respond to our message. What we are building now is the repeatable, scalable system that turns that resonance into 20\+ new clients per month. You will start with optometry, our most mature vertical, and expand into veterinary and additional healthcare markets as the system scales. You will be the person who builds and runs that engine. **Key Responsibilities** **Paid Media \- Primarily Meta** * Own campaign strategy, audience targeting, creative briefing, A/B testing, budget management, and reporting across Meta Ads, with additional platforms added as the system scales. * Work with our designer and video editor to produce healthcare\-specific creative that stops the scroll and speaks directly to practice owners’ real pain points, not generic ad creative. * Know when to scale spend and when to pull back based on real funnel data, not gut feel. * Identify new audience segments, creative angles, and campaign structures to improve efficiency and expand reach over time. **Landing Pages and Conversion** * Own the post\-click experience: page structure, copy, form design, and the flow from click to booked call. * Treat the landing page as part of the campaign, not an afterthought. A great ad sending traffic to a weak page is wasted money. * Test, iterate, and optimize continuously based on conversion data. * Work within our existing tools: WordPress, HubSpot landing pages, or similar, and flag when a different tool would meaningfully improve performance. **Lead\-to\-Call Conversion** * Define and own the process that turns form fills into scheduled, held discovery calls. * Work with sales to establish response procedures and follow\-up protocols that close the gap between “lead came in” and “call is booked.” * Set up or improve automation sequences in HubSpot to ensure no lead goes cold due to slow or inconsistent follow\-up. * Monitor show rates and held call rates as closely as you monitor CPL. **Reporting and Iteration** * Build a simple, Paid Media dashboard that tracks what actually matters: leads, schedule rate, show rate, held calls, and cost\-per\-held\-call. * Use data to make decisions, not just reports. When something isn’t working, diagnose it and change it. * Share findings with the broader marketing team so learnings flow across channels and campaigns. * Establish a regular reporting cadence with the Marketing Manager and leadership that is honest about what is working and what is not. **Creative Direction and Team Coordination** * Brief our designer and video editor on paid creative, not just formats and specs, but the strategic angle, the audience pain point being addressed, and why the creative should work. * Understand healthcare practice owners well enough to direct creative that earns their attention. * Coordinate with the broader marketing team to ensure paid creative and messaging stays consistent with organic content and brand positioning. * Manage relationships with any external freelancers or agencies supporting paid media production. **Required Qualifications** * 3\+ years running paid social campaigns, with meaningful Meta Ads experience. * Demonstrated ownership of a full funnel, not just ad delivery, but landing pages and post\-lead conversion. * Experience where success was defined as pipeline or booked calls, not just CPL or lead volume. * Comfortable in HubSpot or a comparable CRM: you can set up workflows, track deals, and pull reports without needing help. * Strong written communication: you can brief creative, write landing page copy, and write a nurture email that sounds human. * Ability to work independently and move fast without waiting for perfect information. **Preferred Qualifications** * Experience marketing to healthcare practice owners, veterinarians, or other small business operators in specialized industries. * Familiarity with landing page tools such as, HubSpot landing pages, or WordPress. * Familiarity with scheduling tools such as HubSpot or RevenueHero. * Experience briefing and directing video creative for paid social. * Has managed or coordinated with freelancers or external agencies. **What Success Looks Like** * **In 30 days:** Fully onboarded on our tech stack, audience, and current funnel state. First campaigns live or relaunched with instrumentation in place to measure what matters: leads, schedule rate, show rate, and cost\-per\-held\-call. * **In 60 days:** A clear picture of what is working and what is not. Active testing in place across creative, audiences, and landing pages. Lead\-to\-call conversion process defined, documented, and improving. Early signal on cost\-per\-held\-call direction. * **In 90 days:** A functioning, improving demand generation system with a clear cost\-per\-held\-call baseline, a documented scaling playbook, and a shared view with leadership on what it takes to reach 40\+ held discovery calls per month consistently.
