Summary: This role involves owning end-to-end growth and product marketing, primarily for Unlearn.dev, driving acquisition, activation, and revenue while shaping product strategy. Highlights: 1. High ownership, builder role leading marketing function independently 2. Key role in shaping strategy and making high-impact decisions 3. Autonomy to test ideas, challenge assumptions, and unlock growth **About Us** ------------ We are BitterBrains, creators of the popular learning platforms Unlearn.dev (https://unlearn.dev/), Certificates.dev (https://certificates.dev/) and Vue School (https://vueschool.io/) and organizers of large online developer events like Frontend Nation (https://frontendnation.com/). We created the official certifications for **Vue.js** and **Nuxt**, offer certifications for **React** and **Angular**, and run global events thousands of developers tune into every year. For over a decade, we've been teaching modern web development, building communities, and creating learning experiences that genuinely help developers get better at their craft. We care about helping developers grow, pushing the ecosystem forward, and having a genuinely good time doing it. We have trained teams from Microsoft, Siemens, Samsung, Adobe, and many many more. We're a fully remote team spread across the world, working async, traveling for events, building cool things, and trying to make an impact on people's careers. We've helped **2M\+ developers** learn and grow since 2016\. Our mission is to continue spreading knowledge and making developers' lives easier. **The Role** ------------ You will own growth and product marketing end\-to\-end, with a primary focus on Unlearn.dev. This includes driving acquisition, activation, and revenue, while shaping product positioning, launches, and pricing. You will execute across email, SEO, lifecycle marketing, and conversion optimization, continuously improving performance across the entire funnel. Today, the majority of our revenue comes from B2C, and you will be responsible for scaling this further. At the same time, we are beginning to invest in B2B growth, and this role will play a key part in exploring, shaping, and building that motion from the ground up. You will work directly with the leadership team and our CEO, and play a key role in shaping strategy and making high\-impact decisions. This is not a support function. You will be THE marketer of the team, leading and executing 360\. You will have the autonomy to test ideas, challenge assumptions, and introduce new approaches to unlock growth. We are looking for someone who is excited by ownership, moves quickly from insight to execution, and thrives in an environment where initiative and experimentation are expected. This is a high ownership, builder role. You will run the marketing function with a high degree of independence, while collaborating closely with a small team for dev, design, and tech support. You will be responsible for turning strategy into execution and ensuring measurable outcomes at every stage. You are highly tech\-savvy and comfortable using AI as a force multiplier across your workflow, from research and ideation to execution and optimization. You know how to leverage the right tools to move faster, generate sharper insights, and continuously improve performance. **What You'll Do** ------------------ * Build and scale growth engines (email, SEO, content) * Own the CRM with approx 500,000 contacts (customer.io) * Run go\-to\-market strategies and product launches * Optimize funnels, landing pages, and lifecycle journeys * Own analytics, attribution, and ARR reporting * Manage partners and affiliate channels * Bring your ideas to life, working async with devs/design (specs, briefs, execution) **AI\-Native** -------------- You use AI to: * Research, write, and ship faster * Build automated marketing workflows * Run campaigns end\-to\-end with leverage **Requirements** ---------------- * 5\+ years in growth/product marketing (SaaS/tech/ed\-tech) * Master level email \+ lifecycle marketing experience * Proven ownership of revenue or growth * Experience with product launches * Solid analytics skills (attribution, CRO, product analytics) * Talent for high\-converting copy across email and webpages * Excellent async communication (Slack, Notion, Loom) **Nice:** dev audience, SEO, edtech **What we offer** ----------------- * Freedom to be your own boss and own your work end\-to\-end * Work with modern technologies * Be part of a small team of talented people based around the world * Work with a brand that customers love * Competitive salary \+ performance bonuses * Full\-time remote position * Flexible hours * Flexible paid time off * Paid local bank holidays * Budget for equipment, training, and conferences