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Senior Marketing Performance Analyst

Indeed
Full-time
Onsite
No experience limit
No degree limit
Pje. Centenario 130, C1405 Cdad. Autónoma de Buenos Aires, Argentina
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Description

Job Summary: We are seeking professionals who think big, act autonomously, and drive real impact in transforming the future of travel in Latin America—through innovation and teamwork. Key Highlights: 1. Revolutionize the future of travel in Latin America. 2. Be the protagonist of your professional development and maximize your talent. 3. Join a team that values diversity and puts people at the center. At \#EquipoD, we've been revolutionizing the future of travel in Latin America for over 25 years ✈️. We seek talent that thinks big, acts autonomously, and delivers real impact. If you're passionate about innovating, learning quickly, and collaborating to create memorable experiences, join us. At \#EquipoDespegar, we are a group of exceptional professionals dedicated to creating the best travel experiences—experiences that enrich people's lives. We work as a team, get involved, aren’t afraid to make mistakes, and always strive for more. \#EquipoDespegar means growing, developing, setting ambitious goals—and not stopping until they’re achieved. We innovate, create, learn from our mistakes, and thereby solidify our position as Latin America’s leading travel platform. We solve complex problems and develop new technology-based solutions to stay at the forefront of the travel industry. We have a new challenge for those who: \- Are protagonists of their own professional development and aim to maximize their talent. \- Are information integrators and aspire to deliver high-quality solutions. \- Are natural 'pushers' who make things happen. \- Are demanding, competitive, unwilling to settle for mere compliance, and constantly strive to surpass themselves. \#LI\-JA1 ### **Responsibilities:** * ### **Performance & SEM (70%)** **Campaign Management** + Execute, optimize, and manage Google Search SEM campaigns across all Despegar brands, with focus on Ecuador. + Monitor advertising budget allocation and autonomously decide on redistribution based on performance.**Analysis and Reporting** + Build actionable reports that translate data into clear insights for the team and stakeholders. + Use advanced SQL and Excel to extract, process, and analyze campaign data. + Interpret results and propose concrete, evidence-based strategies.**Experimentation** + Design, execute, and analyze A/B tests for new formats, creatives, audiences, and optimization approaches. + Implement learnings rapidly: test fast, learn, and scale what works.### **Brand & Agencies (30%)** **Brand Strategy** + Co-lead brand awareness strategy for Ecuador in coordination with agencies and internal teams. + Ensure consistency with Despegar’s brand guidelines across all brand campaigns. + Balance performance and brand objectives within the overall marketing strategy.**Agency Management** + Manage relationships with advertising agencies: briefings, feedback, approvals, and negotiation of deliverables. + Evaluate creative and media proposals using strategic criteria. + Oversee production and launch of advertising campaigns (digital, OOH, video, display). ### **Requirements:** * Bachelor’s degree in quantitative fields: industrial or civil engineering, economics, business administration, actuarial science, statistics, or related disciplines; * Experience in digital marketing/Growth; * Minimum 2–3 years of experience analyzing numerical KPIs and margins, and preparing reports; * Experience working with data in SQL; * Intermediate Excel skills (pivot tables, formulas, charts); * Strong analytical ability, excellent interpersonal skills, flexibility to adapt to changing and challenging environments, teamwork, and communication and synthesis capabilities. What We Offer You: Become part of an industry-leading company. Join a team of professionals passionate about travel in the world of technology—and making travel possible for others. Be part of a team that leverages technology as a path to innovation and opportunity resolution. Develop your career in a competitive and challenging environment. If you want to join a unique market team that loves solving problems, innovating, and creating value—join us! Make Despegar your next destination! At Grupo Despegar, we are committed to fostering an inclusive workplace where meritocracy and equal opportunity are embedded in all our talent management processes, promoting diversity as a core element of our continuously evolving culture. What We Offer You: Become part of an industry-leading company. Join a team of professionals passionate about travel in the world of technology—and making travel possible for others. Be part of a team that leverages technology as a path to innovation and opportunity resolution. Develop your career in a competitive and challenging environment. If you want to join a unique market team that loves solving problems, innovating, and creating value—join us! Make Despegar your next destination! At Grupo Despegar, we are committed to fostering an inclusive workplace where meritocracy and equal opportunity are embedded in all our talent management processes, promoting diversity as a core element of our continuously evolving culture. We offer autonomy, real impact, and an environment where you can create, learn, and scale. Join a team that values diversity and puts people at the center. **Travel transforms you; working at Despegar does too** ✈️ We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Source:  indeed View original post
Sofía González
Indeed · HR

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Indeed
Sofía González
Indeed · HR
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