Summary: Aerolab seeks a versatile Visual Designer to drive conceptualization, experimentation, and visual quality, building digital experiences and robust design systems. Highlights: 1. Excels in conceptualization, experimentation, and visual quality 2. Fluent in generative AI tools for creative exploration and production 3. Oversees visual decision-making and collaborates across teams #### **Purpose \& Overview** The **Visual Designer** at Aerolab is a hands\-on, versatile designer with a strong emphasis on **conceptualization, experimentation, and visual quality**. They excel in building digital experiences, developing brand identities, and constructing robust design systems. They oversee visual decision\-making across projects, collaborate effectively with **designers, PMs, and developers**, and find great excitement in crafting visual stories that make an impact. They're also **fluent in generative AI tools**, naturally weaving them into **exploration, ideation, and production** to push creative boundaries. **Reports directly to the Head of Design** and works alongside the Design team, Developers, and Project Managers. #### **Role Expectations** **Visual Quality \& Craft** * Define art direction and advance existing visual themes and guidelines. * Prioritize pixel\-perfect quality in all deliverables. * Generate different style proposals, mood boards, sketches, mockups, and prototypes for digital products and websites. * Leverage generative AI tools (Claude, Claude Code, ChatGPT, and others) as part of the creative process — from early ideation to visual production. * Oversee the visual execution of the project, providing new perspectives, inspiration, best practices, and practical improvement solutions. * Ensure designs and processes meet client objectives and expectations. #### **Collaboration \& Ownership** * Collaborate in crafting briefs and providing feedback to illustrators, copywriters, and motion designers to ensure the vision is carried out effectively. * Assist in translating creative and client requirements into comprehensive design briefs. * Contribute to crafting adaptable design systems and visual languages. * Collaborate closely with the Design team, helping others develop a more robust creative vision. * Actively engage in presentations, explaining design decisions confidently. * Support less experienced designers by sharing knowledge and best practices. #### **Continuous Improvement** * Stay updated on visual design trends, emerging tools, and industry references. * Explore the use of **AI and generative workflows** as part of the creative and visual exploration process. * Actively seek feedback to improve work quality and the user experience. * Document design decisions and processes to scale knowledge within the team. #### **Profile \& Career Journey** * Proven **track record in visual design** demonstrated through a diverse portfolio covering various mediums, styles, and industries. * At least **2 years of experience** working in visual design for digital products or agencies. * **Advanced English level** to interact with international clients and participate in presentations. * Experience working with multidisciplinary teams on projects of different sizes and verticals. * Background in graphic design, visual design, visual communication, or related fields (valued). #### **Metrics \& Goals** * Meeting deadlines and agreed\-upon quality standards. * Visual quality and consistency across all project deliverables. * Positive feedback from clients and Design Leads during review sessions. #### **Technical Skills** * **Design Craft** — Mastery of the visual trade: typography, color, composition, hierarchy, rhythm. Ability to generate proposals with a distinct identity and high level of finish. * **AI and Generative Workflows** — Knowledge and use of generative AI tools (Claude, Claude Code, ChatGPT, etc.) integrated into the exploration, ideation, and design production process. * **Product Thinking \& Strategy** — Ability to understand the client's business and product objectives, and make design decisions that are aligned with those needs. * **UX \& Interaction Design** — Understanding of UX principles, user flows, and behavior in digital interfaces. Ability to design coherent and functional experiences beyond the visual layer. * **Prototyping and Implementation** — Ability to build high\-fidelity prototypes in Figma and work with developers to ensure faithful implementation of the design. #### **What are you going to find at Aerolab?** * The opportunity to work on products of different industries, having direct contact with the client. * Spaces designed to give feedback and propose improvements and changes. * Aerolab is a member of SoDA, the global network of the leading digital agencies.