Marketing Generalist

Description

Summary: LearnTastic is seeking a versatile Marketing Generalist with 1-3 years of experience to manage diverse marketing tasks, from web updates and campaign execution to design and analytics, growing into a broader strategic role. Highlights: 1. Opportunity to grow into a broader strategic marketing role 2. Versatile role wearing multiple hats in a fast-growing platform 3. Work on diverse marketing tasks, from web updates to design and analytics **About LearnTastic** LearnTastic is a fast\-growing online education platform providing accredited continuing\-education and compliance courses for professionals across industries—from healthcare and construction to HR and education. With more than 1,000 courses and over a million learners served, LearnTastic is redefining accessible, self\-paced learning. Our mission is to make professional development simple, engaging, and impactful—anytime, anywhere. **About the role** We’re looking for a Marketing Generalist who’s comfortable wearing multiple hats — someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1–3 years of hands\-on marketing experience who wants to grow into a broader strategic role while remaining close to day\-to\-day execution. **Job Description:** * Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress * Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows * Manage and update records, leads, and campaign data within Salesforce CRM * Design marketing collateral (social graphics, one\-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign) * Build and format PowerPoint presentations for sales, leadership, and internal use * Monitor and report on website and campaign performance using Google Analytics * Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting * Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination * Collaborate with sales, leadership, and other departments to align marketing efforts with business goals * Social Media Posting and Monitoring **Must\-Have Qualifications:** * 1–3 years of marketing experience (internships count) * Hands\-on experience editing websites in WordPress * Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot * Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) * Strong PowerPoint skills — building clean, professional, on\-brand decks * Familiarity with Google Analytics and Google Ads * Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO * Strong attention to detail and comfort managing multiple projects at once * Clear written and verbal communication skills **Nice to have:** * Experience in a B2B or manufacturing/industrial marketing environment * Basic HTML/CSS knowledge for email or web tweaks * Elementor or page\-builder experience within WordPress * Experience supporting multi\-brand or multi\-entity marketing efforts **What success looks like in the first 6 months:** * Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversight * Producing clean, on\-brand design assets and presentations independently * Delivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadence This is a remote position. 0ODNAWpY3z