Growth Marketer for Google

Description

Summary: This role involves owning performance at scale by optimizing Google ecosystems to drive global growth, balancing ROAS, CAC, and revenue across multiple funnels and products. Highlights: 1. Own performance at scale optimizing Google ecosystems for global growth 2. Build, manage, and scale campaigns across Search, Shopping, PMAX, and Display 3. Optimize full acquisition funnel for CVR, AOV, and profitability #### **About Trafilea** Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B\+ in cumulative revenue, 12M\+ customers, and 500\+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose\-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. #### **Why Trafilea** We’re a tech\-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. We build and scale our own brands. We invest in AI and automation like few others in eCom. We test fast, grow fast, and help you do the same. Be part of a dynamic, diverse, and talented global team. 100% Remote, USD competitive salary, paid time off, and more. #### **Job Responsibilities** At Trafilea, you’ll own performance at scale—optimizing **Google ecosystems that drive global growth**, balancing **ROAS, CAC, and revenue** across multiple funnels and products. If you’re obsessed with performance, testing, and turning data into profit, this is your stage. * Build, manage, and scale campaigns across **Search (Brand \& Non\-Brand), Shopping, PMAX, and Display** * Own daily performance decisions: budgets, bids, scaling, and efficiency optimization * Analyze search terms, auction insights, and competitors to unlock growth opportunities * Execute **creative, audience, and structural tests** in collaboration with Creative and CRO teams * Optimize the full acquisition funnel—from impression to checkout—to improve **CVR, AOV, and profitability** * Align campaign strategy across channels to avoid cannibalization and maximize return * Implement bidding strategies (tROAS, Max Conversion Value, AI\-driven solutions) * Monitor performance metrics (CTR, CPC, CVR, AOV, ROAS) and act fast on trends * Deliver weekly/monthly reports with clear insights and prioritized actions * Stay ahead of **Google Ads AI updates and new features** to drive competitive advantage * 2–3\+ years managing Google Ads campaigns across **Search, PMAX, Shopping, and Display** * Strong analytical mindset: you turn data into decisions and actions * Experience managing performance metrics like **ROAS, CAC, CVR, CPC** * Background in data, engineering, business, or similar analytical fields * Highly organized, detail\-oriented, and able to manage multiple priorities * Strong communicator and collaborator across cross\-functional teams * Curious, proactive, and constantly testing new ideas to improve performance