Demand Generation Manager

Description

Summary: This is a hands-on, execution-first marketing operator role focused on demand generation, content, and conversion for a B2B SaaS company. Highlights: 1. Execution-first individual contributor marketing role 2. Focus on pipeline, content, and conversion 3. Fast-paced, low-structure environment **Overview** Our Client is a B2B SaaS company focused on mobile testing for enterprise engineering t eams. We are hiring a hands\-on marketing operator to execute demand generation, content, and conversion work. This is not a strategy\-only role. You will be expected to ship work every day that drives pipeline. You will work directly with the CEO and collaborate with Sales and Product. **What This Role Is** * Execution\-first marketing role * Individual contributor, not a team manager * Focused on pipeline, content, and conversion * Fast\-paced, low\-structure environment **Required Experience** * 4\+ years in B2B SaaS marketing * Proven track record of shipping work weekly * Experience marketing to technical buyers (engineering, QA, DevOps) * Strong writing and content creation skills * Hands\-on SEO and website execution experience * Experience with HubSpot or similar tools * Comfortable owning execution without support staff **Primary Goal** Drive qualified pipeline through consistent execution. **Priority Responsibilities (in order)** 1\. Demand Generation (Top Priority) * Design, build, execute campaigns that drive demo requests and meetings * Launch landing pages and supporting content (with contractor support) * Run webinars end to end (topic promotion follow\-up) * Partner with Sales to convert leads into meetings 2\. Website \+ Conversion * Keep website messaging accurate and current (with contractor support) * Improve conversion rates on key pages through testing * Conduct A/B tests and ship updates on CTAs, proof points, and positioning 3\. SEO / AEO Execution * Execute keyword\-driven content updates and new pages (with contractor support) * Refresh existing content that is already ranking * Improve internal linking and on\-page optimization * Focus on traffic that converts, not vanity traffic 4\. Video publishing Come up with ideas for content and generate scripts Coordinate with Kobiton employees to create videos Publish videos to YouTube and website with appropriate HubSpot links 5\. Measure effectiveness * Build reports on different platforms to measure content and campaign effectiveness * Publish weekly report of marketing activity and effectiveness * Adjust focus areas based on metrics **Success Metrics** 1\. Qualified Meetings Influenced 2\. Pipeline Generated / Influenced ($) 3\. Website Conversion Rate (Core Pages) 4\. Content Production Throughput (% of weeks targets hit) 5\. High\-Intent Traffic Growth (traffic to demo, pricing, and solution pages) 6\. Campaign \=\> Meeting Conversion (% of campaign traffic converting into meetings) 7\. Attribution Coverage \+ Reporting Discipline * % of pipeline with clear source attribution in HubSpot * Weekly report delivered on time with: * + what shipped + what drove meetings + what changes next **Working Style** * You execute without waiting for direction * You write and publish your own content, and review content from contractors * You prioritize output over meetings * You measure results and adjust quickly * You are comfortable operating with minimal structure **Not a Fit If** * You prefer strategy over execution * You need a team to get work done * You do not write content yourself * You have not directly contributed to pipeline outcomes * You rely on agencies to execute