**Job Title:** Content Writer / Copywriter **Position Type:** Full\-Time, Remote **Working Hours:** U.S. client business hours (with flexibility for deadlines and content calendars) **About the Role:** Our client is seeking a Content Writer / Copywriter to create compelling, high\-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on\-brand, SEO\-friendly, and aligned with marketing and sales objectives. **Responsibilities:** * Content Creation: * Write long\-form and short\-form content including blogs, case studies, whitepapers, newsletters, and web pages. * Produce copy for ads, email campaigns, and sales collateral. * Ensure all content aligns with brand voice, style, and tone. * SEO \& Optimization: * Research keywords and incorporate SEO best practices into writing. * Collaborate with SEO specialists to optimize for search intent and ranking. * Update existing content to maintain freshness and relevance. * Research \& Subject Expertise: * Conduct in\-depth research on industry topics, competitors, and trends. * Interview subject matter experts (SMEs) for thought leadership content. * Translate complex topics into clear, engaging copy. * Editing \& Quality Assurance: * Proofread for grammar, clarity, and consistency. * Ensure deliverables are accurate, plagiarism\-free, and error\-free. * Maintain content calendars and deliver work on time. * Collaboration: * Work with designers, marketers, and sales teams to align copy with visuals and campaigns. * Incorporate stakeholder feedback into revisions while maintaining brand integrity. * Performance Tracking: * Monitor content performance using Google Analytics, HubSpot, or similar tools. * Provide recommendations to improve engagement, conversions, and SEO rankings. **What Makes You a Perfect Fit:** * Strong storyteller with a flair for persuasive and engaging writing. * Skilled at tailoring tone and style for different audiences and formats. * Organized multitasker who can manage multiple assignments and deadlines. * Curious researcher who thrives on learning new industries and topics. **Required Experience \& Skills (Minimum):** * 2\+ years professional writing or copywriting experience. * Portfolio of content across multiple formats (blogs, web copy, ads, collateral). * Proficiency with Microsoft Office/Google Workspace. * Strong research and editing skills. **Ideal Experience \& Skills:** * Background writing for B2B SaaS, marketing agencies, or professional services. * Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope). * Experience writing conversion\-focused copy (ads, landing pages, email sequences). * Knowledge of content management systems (WordPress, HubSpot). What Does a Typical Day Look Like? A Content Writer / Copywriter’s day revolves around producing high\-quality, conversion\-focused content. You will: * Research industry trends and gather insights for upcoming topics. * Draft blog posts and long\-form content for marketing campaigns. * Write ad copy, landing page text, or sales collateral to support lead generation and deals. * Collaborate with designers and marketers to align copy with visuals and campaign strategy. * Edit and proof content for accuracy and brand consistency. * Track content performance and optimize older pieces for better SEO and conversions. **In essence:** you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results. **Key Metrics for Success (KPIs):** * Consistent content delivery aligned with deadlines. * Growth in organic traffic and engagement from written content. * Conversion performance of landing pages and ad copy. * SEO rankings and visibility for target keywords. * Positive stakeholder feedback on clarity and effectiveness of content. **Interview Process:** * Initial Phone Screen * Video Interview with Pavago Recruiter * Portfolio Review \+ Practical Task (e.g., draft a blog intro and ad copy for a sample product) * Client Interview with Marketing Leadership * Offer \& Background Verification