CRM Analyst

Description

Job Summary: We are seeking a CRM Analyst to plan and execute Email Marketing and Push Notifications campaigns, segment audiences, and optimize communication flows. Key Highlights: 1. Planning and execution of Email Marketing and Push Notifications campaigns. 2. Audience segmentation and optimization of customer experience. 3. Data analysis to strengthen CRM and loyalty strategies. We’re looking for a **CRM Analyst** to join our Marketing team! **Imagine yourself in a role where you will:** * Plan and launch Email Marketing and In\-App Push Notifications campaigns for the company’s various shopping malls. * Participate in audience segmentation and management, proposing strategies based on customer behavior and interests. * Support the implementation and optimization of automated communication flows, contributing to improved customer experience. * Analyze campaign and Own Media channel performance, transforming data and metrics into opportunities for improvement. * Collaborate in generating insights and proposals to further strengthen CRM and loyalty strategies. **We have a challenge for someone who:** * Is an advanced student or graduate in Marketing, Communications, Business Administration, Systems, Industrial Engineering, or related fields. * Has at least 1 year of experience in CRM, Email Marketing, Digital Marketing, or related roles. * Has knowledge of Email Marketing and campaign automation tools. * Is analytical, passionate about data and continuous improvement, and capable of collaborating across teams while managing multiple campaigns simultaneously. **What awaits you upon joining** Prepaid health insurance (Swiss Medical) for you and your immediate family Annual performance bonus Lunch, breakfast, and snacks ‍ Scholarship Program — we support your training and development! Childcare reimbursement Special leave policies Discounts on gyms, language classes, and Company hotels Discounts on appliances, Bimbo products, and Movistar plans Shopping mall discounts via ¡appa! Gifts for special occasions and winter vacation events ‍️ Relaxation and games area in the office **Join our team!**