Digital Content and Communications Analyst

Description

Position Summary: Develop and coordinate digital content for Claro Empresas, enhancing positioning and generating commercial opportunities. Key Responsibilities: 1. Develop B2B content to communicate solutions and benefits. 2. Produce assets for digital channels (website, social media, newsletters). 3. Measure content and channel performance to propose improvements. Location: Buenos Aires, ARGENTINA At Claro, we foster a culture of respect and equal opportunity. We select our talent based on the value they can bring to our business. We seek individuals who drive results with a focus on customer satisfaction, delivering business impact while maintaining high quality standards and acting with integrity in every decision. **Your role will be:** Develop and coordinate digital content across various channels, segments, and verticals of Claro Empresas, ensuring clear, consistent, and business-oriented communication that strengthens the positioning of our solutions and generates commercial opportunities. **Your key challenges will be:** * Develop B2B content to communicate solutions, use cases, benefits, and differentiators of the Claro Empresas portfolio. * Produce and coordinate assets for digital channels, including website, landing pages, social media, newsletters, campaigns, and commercial communications. * Adapt technical and commercial information into simple, clear messages aligned with enterprise customers’ needs. * Collaborate in developing success stories, articles, guides, posts, videos, presentations, and supporting materials for campaigns and events. * Support demand-generation campaigns, events, webinars, workshops, and activities targeting customers, prospects, and partners. * Measure digital content and channel performance, proposing improvements to increase reach, engagement, and commercial interest. **What do we need from you?** * Completed or advanced degree relevant to the position: Communications, Marketing, Business Administration, Advertising, Journalism, Design, Public Relations, or related fields. * Prior experience in communications, marketing, content creation, digital channels, campaigns, events, or project management. * Knowledge of the B2B market, telecommunications, digital solutions, cloud, cybersecurity, collaboration, or technology services is highly valued. * Excellent writing, synthesis, and message adaptation skills for diverse audiences and channels. * Ability to transform technical information into clear, engaging, business-oriented content. * Proficiency in productivity and collaboration tools, with particular emphasis on using artificial intelligence for research, idea generation, writing, editing, message adaptation, and content optimization. * Experience managing websites, social media, newsletters, landing pages, content management systems, email marketing platforms, design tools, or AI tools applied to communications and marketing is highly valued. * Intermediate level of English proficiency. **What do we expect from you?** **Results Orientation:** Focus your management and efforts on achieving business objectives, consistently committing to service quality and customer satisfaction. Drive progress in your work by setting priorities and taking ownership of outcomes, continuously seeking opportunities to create value and enhance our customers’ experience. **Excellence:** Work with high quality standards. Plan your actions precisely and conduct necessary follow-up to ensure sustainable results, promoting continuous process improvement. **Integrity:** Act honestly and consistently, honoring commitments and taking responsibility for decisions and actions you undertake. **Protagonist Leadership (if applicable):** Be a leader who drives business results by setting clear priorities, sustaining high performance standards, and developing people to achieve ambitious goals. **This position is based in CABA**