**CRM Analyst** --------------- **About the job** --------------------- At Cabify, we believe that a new form of urban mobility is possible: an ecosystem that enables fewer private cars on the streets, more sustainable vehicles, and more efficient routes. Cities whose streets are designed by and for people, not for cars. Products and services that, through sustainable and efficient mobility alternatives, generate economic, social, and environmental value. And not only do we believe in it—we work to make it happen. If you share our purpose, then you're ready for your next destination! **The Marketing Team** You will join the Marketing team, an experienced and professional group working to position the Cabify brand with leadership, attitude, and passion. This role reports directly to the Brand Manager of the team. **Role Mission** How will you help us achieve our mission? * Based on market business objectives, execute the CRM strategy that will ensure these objectives are met. You will collaborate with business teams (Marketing and Growth) to define the strategy and jointly establish impact estimates that help reach goals. * Ensure the CRM strategy is aligned with full\-funnel objectives, guaranteeing coordination across awareness, acquisition, and engagement channels. Our brand's value proposition must effectively and personally reach our user segments, regardless of their lifecycle stage. * You will be responsible for analyzing the results of the local CRM strategy, which includes two types of actions: * Global communications, where you will monitor metrics to identify improvement opportunities in the flows. * Local communications, which complement the flow and automation strategy, ensuring the CRM strategy meets all its needs. It will be your responsibility to plan the communication strategy and implement it within the tool. * You will oversee quality control, execution, and delivery of campaigns and projects for which you are responsible. For this execution, proficiency with CRM tools (our internal tool is Braze; experience with it is ideal) and experience with multichannel campaigns (email, push notifications, in\-app, WhatsApp, etc.) are essential. * After analyzing flow and communication results, you will identify areas of opportunity, propose improvements, and suggest tests to implement. Our culture encourages iteration, testing, learning, and continuous improvement. * You will coordinate with internal teams on production requirements to deliver communication campaigns on time and effectively. The teams you will work most closely with are local Growth and B2B teams, as well as the Global CRM team (strategy and communications) and Global Content team (copy, visuals, production, etc.). * Given the global and local structure, you will also communicate and coordinate with other local CRM leads. These conversations will ensure learnings flow from one market to another. You will be responsible for identifying improvements in processes (analytical and technological). * You will identify local needs through active participation in monthly rider, driver, and B2B meetings, enabling strategies that support the achievement of business objectives. You will be responsible for drafting all messages and localizing global content. * **What we are looking for?** * Alignment with our corporate values. * Degree in Marketing, Communications, Business Administration, or related fields. * Experience with CRM tools (ideally Braze) and/or Salesforce. * Strong analytical and data interpretation skills (Tableau knowledge preferred). * Minimum of 2 years of experience in a similar role. * Desired: Background in the tech industry. **What we offer?** OSDE private health insurance plan Flexible hours, remote work, and full remote weeks ️ Benefits and discounts through Club LA NACIÓN ️ Discounts on the Cabify app Recharge Day ️Cabify days Fun events to enjoy with your team ️A supportive team environment where you can develop your full potential