Senior Web Analyst (Google Analytics and Tagging)

Description

Summary: Join a global team as a Senior Web Analyst, serving as the Google Analytics and tagging subject matter expert to provide insights and recommendations. Highlights: 1. Serve as Google Analytics and tagging subject matter expert 2. Collaborate with global, cross-functional teams 3. Drive solutioning independently We are looking for a **Senior Web Analyst with deep expertise in Google Analytics and tagging** to join our global team. In this role, you will collaborate with a wide variety of teams across the organization, acting as the subject matter expert who can confidently share insights, recommendations, and solutions without step\-by\-step guidance. Strong communication skills and the ability to work independently in a truly global environment are essential to success. **Responsibilities** * Serve as the subject matter expert on Google Analytics and tagging, providing insights and recommendations across global teams * Dig deep into each property in Google Analytics to identify opportunities for reducing unidentified/not set traffic * Design and implement solutions to improve data accuracy, with a keen eye toward standardization across properties * Manage and optimize tagging implementations using Google Tag Manager * Collaborate with a wide variety of cross\-functional and global teams to align analytics practices * Share actionable recommendations and solutions with minimal step\-by\-step guidance from stakeholders * Support event routing and CRM tool integrations as part of a broader analytics stack * Contribute to the continuous evolution of the analytics workflow, expanding scope beyond GA as backlog is reduced * Ensure consistent data governance and reporting standards across all digital properties **Requirements** * 3\+ years of experience in a web analytics or similar data\-focused role * Expertise in Google Analytics and Google Tag Manager * Proficiency in JavaScript * Knowledge of SQL * Familiarity with CRM platforms and event routing tools * Strong communication skills with the ability to work effectively across global, cross\-functional teams * Capability to act as a subject matter expert and drive solutioning independently * Proficiency in English at an Upper\-Intermediate level (B2\) or higher **Nice to have** * Hands\-on CRM implementation experience * Understanding of HTML * Knowledge of JSON **We offer** * International projects with top brands * Work with global teams of highly skilled, diverse peers * Healthcare benefits * Employee financial programs * Paid time off and sick leave * Upskilling, reskilling and certification courses * Unlimited access to the LinkedIn Learning library and 22,000\+ courses * Global career opportunities * Volunteer and community involvement opportunities * EPAM Employee Groups * Award\-winning culture recognized by Glassdoor, Newsweek and LinkedIn