Recruitment Marketing Specialist

Description

Summary: This role involves developing and executing SEO and digital campaign strategies to drive qualified candidate traffic and strengthen TransPerfect's employer brand globally. Highlights: 1. Opportunity to shape how candidates discover TransPerfect worldwide 2. Direct impact on global hiring strategy 3. Ownership of SEO and digital recruitment initiatives **TransPerfect** is the world’s largest provider of language and technology solutions for global business. Operating in 100\+ cities worldwide, we support organizations in communicating and expanding across international markets. Our Talent Acquisition team plays a critical role in fueling this global growth. **The Opportunity:** We are seeking an **SEO \& Digital Campaigns Specialist** to join our **Talent Acquisition team**. You will sit within Talent Acquisition and focus specifically on **driving qualified candidate traffic**, improving search visibility of job opportunities, and executing digital campaigns that directly impact hiring outcomes. You will own the strategy and execution of SEO and paid digital initiatives that strengthen TransPerfect’s employer brand and increase candidate conversion globally. **Key Responsibilities:** **SEO Strategy (Primary Focus):** * Develop and execute a **global SEO strategy for recruitment and careers content** * Conduct keyword research aligned with hiring priorities across regions and functions * Optimize job descriptions, landing pages, and career site content for organic visibility * Implement structured data to improve search engine indexing * Perform technical SEO audits * Track rankings, traffic, and application conversion rates **Digital Recruitment Campaigns:** * Plan and manage **digital campaigns** * Build targeted talent attraction campaigns for priority hiring initiatives * Monitor campaign ROI, cost\-per\-application, and conversion metrics **Analytics \& Optimization:** * Use data to inform talent attraction strategy * Create dashboards and performance reports for Talent Acquisition leadership * Identify opportunities to improve candidate funnel performance * Benchmark against competitors for recruitment search presence **Required:** * 2\+ years of experience in SEO and digital campaign management * Proven track record of driving measurable growth in organic traffic and conversions * Strong understanding of technical SEO and structured data * Data\-driven mindset with strong analytical capabilities **Preferred:** * Experience supporting Talent Acquisition or HR teams * Familiarity with Applicant Tracking Systems (ATS) * Experience optimizing global or multilingual career sites **Why Join the Talent Acquisition Team at TransPerfect?** * Direct impact on global hiring strategy * Ownership of SEO and digital recruitment initiatives * Opportunity to shape how candidates discover TransPerfect worldwide * Fast\-paced, international environment * Career growth within a global organization **Your Impact:** In this role, your work will directly influence how top talent finds and applies to TransPerfect. You will help build a scalable, search\-driven recruitment engine that supports global expansion and business growth.