Consumer Planner

Description

Summary: This role delivers data-driven insights on consumers, shoppers, and commercial performance to inform decision-making and drive profitable growth within Marketing and Commercial teams. Highlights: 1. Transform data into actionable insights for profitable growth 2. Combine consumer planning, shopper understanding, and business intelligence 3. Influence senior stakeholders and build data-driven capabilities **Job Description :** **About us:** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **About the Function:** Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. **About the role:** **Purpose of the role** ======================= To deliver a holistic, data\-driven understanding of consumers, shoppers, category and commercial performance, transforming multiple data sources into actionable insights that drive profitable growth. This role combines consumer planning, shopper understanding and business intelligence to enable faster, smarter and evidence\-based decision\-making across Marketing and Commercial teams. It ensures that insights are not only generated but translated into clear business actions that unlock recruitment, premiunization and execution completion. **Market context:** =================== South LAC is a business unit formed by 7 countries (Chile, Peru, Argentina, Uruguay, Paraguay, Ecuador \& Bolivia) with similar market contexts, trends and opportunities across them. Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is: * Reinforce our consumer recruitment strategy * Consolidate our portfolio to face local spirits and beer competition for recruiting wiser * Simplify our operating model that can cope with usual environmental volatility. * Route to consumer partners willing to integrate and create superior complete value and flexible organization with an integrated winning and productive attitude while transforming the way we work with Distributors, * Generate efficient, profitable and reliable growth through mastering and being best in class in Distributors’ partnership. Our growth ambition is powered by a set of behaviours that shape how we operate and win across markets: * BE CURIOUS EXTERNALLY: deeply understand consumers, customers and cultural shifts, anticipating trends and adapting quickly to market dynamics * COLLABORATE EFFICIENTLY: challenge openly, focus on what matters most and scale what works across markets and partners * EXPERIMENT \& LEARN: accept fast learning, test innovative solutions and optimize investments * ACT DECISIVELY: prioritize progress over perfection, simplify decision\-making and complete with speed to outperform in market By deeply understanding consumption occasions, from casual moments to special celebrations, we can better connect with consumers’ motivations, identify what truly matters to them, and unlock new opportunities to accelerate brand growth across the region. **Financial responsibility:** ============================= * Will be responsible for developing and recommending the annual learning plan and influencing key stakeholders ensuring alignment with business priorities and effective budget management. * Once the learning plan is approved, it will be responsible for optimally handling annually. **Leadership Responsibilities** =============================== * No direct reports, but strong cross\-functional leadership is required. * This role involves close collaboration with Marketing, Commercial, Customer Marketing and Consumer Planning teams, as well as external partners (research agencies, data providers). * To be successful, the role requires influencing senior stakeholders, simplifying complexity and building data\-driven capabilities across the organization. * Deeply curious about consumers, shoppers, brands and markets. * Externally diligent: thinks in the future, anticipating trends and opportunities. * Rigorous in thinking and methodologies but also innovative and Creative. * Truly Collaborative, a key player in the team. * Works with pace and agility through ruthless prioritization and strong instincts. **Key** **outputs/deliverables:** ================================= * Synthesizes data and understanding from multiple sources –quantitative and qualitative\- and joins the dots in a meaningful actionable way. * Proactively identifies and defines opportunities for growth and articulates what it takes to realize them. * Seeks out deep consumer / shopper/ Category insights that will drive penetration growth or inspires cut\-through marketing/innovation ideas. * Delivers informed and inspiring strategic leadership and data/insight\-fuelled perspective to: * Inform category strategy – i.e., category segmentation, growth plans, target definitions, innovation/renovation strategy * Annual brand business plans – includes measurement \& evaluation, goal\-setting and creation of marketing/innovation plans * Marketing development (comms plans, ATL, digital, PR, in\-bar, in\-store) and innovation/renovation (concept, product, packaging) from strategy through execution (working with a variety of agencies to deliver best\-in\-class ideas) * Ensures learnings from M\&E are applied to increase productivity of our A\&P spends. * Own all stages of primary and secondary research, from methodology selection, vendor management, maintaining high standards of reporting and ensuring learning is presented in an actionable, inspiring way. Critically, ensure all research is compliant with our responsible research guidelines. * Build capability across teams to interpret and leverage data and insights optimally **Qualifications and Experience Required:** * 5 years of experience in consumer planning, strategy, insights, analytics or business intelligence roles (agency, consulting or client\-side experience preferred) * Graduate degree in Marketing, Business or related fields preferred * Experience working with quantitative data, large datasets and business performance indicators; advanced Excel skills required, experience with BI tools (e.g., Power BI, Tableau) * Experience across qualitative and quantitative research methodologies, including the ability to integrate multiple data sources into clear strategic narratives * Strong analytical thinking, with experience identifying trends, decoding consumer behaviour and translating insights into actionable business recommendations * Demonstrated ability to unlock breakthrough insights beyond observation, combining consumer understanding, cultural context and business challenges * Experience in organizations influencing marketing strategy, portfolio decisions and commercial growth is beneficial * Strong stakeholder management and influencing skills across functions and seniority levels * Experience in FMCG, beverages or consumer\-centric industries preferred * Fluency in English required **Flexible working options** ============================ * Role is based in Argentina, Chile or Perú * This role requires traveling across the market (estimated 15%) as well as effective usage of virtual communication channels. Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular**Primary Location:** Buenos Aires**Additional Locations :** Lima, Santiago**Job Posting Start Date :** 2026\-05\-20