Digital Marketing Manager

Description

Job Summary: We are seeking a digital marketing professional to execute SEO, PPC, Paid Social, Email Marketing tactics and analyze performance using Adobe Analytics and Datorama. Key Highlights: 1. Manages key digital marketing and Paid Social Media strategies. 2. Analyzes and reports on digital performance using Adobe Analytics and Datorama. 3. Optimizes FS.com and Google's Brand Penetration Score. **About Four Seasons:** Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world\-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. **About the location:** European elegance with a uniquely Argentine twist. Set in the exclusive Recoleta neighbourhood, Four Seasons is a combination of an early\-20th\-century mansion and a contemporary high\-rise, offering the best of modern comfort with European\-style glamour. Meet up with colleagues and friends over cocktails at Pony Line and dry\-aged steaks at Elena, or enjoy a local tradition – Sunday barbecue – in our secret garden. **Key Responsibilities:** **Digital Marketing:** · Execute key digital tactics: **SEO, PPC/SEM, Performance Max, Demand Generation, Paid Social, Metasearch, and Email Marketing**. · Manage the **Local Mailing List Manager**. · Monitor and optimize the performance of **FS.com**. · Develop strategies to improve **Google's Brand Penetration Score**. **Paid Social Media:** · Implement strategies from the **Paid Media Restaurant \& Bar Toolkit**. **Analytics \& Reporting:** · Use **Adobe Analytics and Datorama** to measure digital performance against defined KPIs. · Prepare **monthly KPI reports** for digital metrics and reports sourced from **Revinate**. · Leverage **Google Travel Insights and Google Hotel Insights** for market analysis and optimization. **Requirements:** · University degree in marketing, communications, advertising, business, or related fields. · 3–5 years of experience in digital marketing roles. · Proficiency in Google platforms, **Adobe Analytics / Google Analytics**, and social media tools. · Excellent **writing, presentation, and communication skills**. · Advanced proficiency in **Microsoft Office**. · **English language proficiency.** *Applicants must possess the necessary documentation to work in the country.*