Performance Data Analyst

Description

Summary: BetWarrior is seeking a Performance Data Analyst to transform complex performance data into growth opportunities through analytics, automation, and adaptability. Highlights: 1. Redefine sports betting and casino entertainment across Latin America 2. Leverage cutting-edge technology to create personalized player-first experiences 3. Focus on data fluency, business outcomes, and customer impact **JOIN OUR TEAM** BetWarrior is a next\-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America. With a dynamic and diverse team, deep market insights, and cutting\-edge technology, we're creating an experience that is personalized, responsible, and always player\-first. Great people, bold ideas, and a sharp focus on user experience set us apart **Purpose** We are looking for a **Performance Data Analyst** to live at the intersection of data fluency, business outcomes, and customer impact — using analytics, automation, and adaptability to turn performance complexity into growth opportunities. **I****n this role, you’ll** * Build and maintain dashboards in Looker Studio and Power BI to monitor performance and business metrics * Implement, maintain, and audit conversion events and user tracking via Google Tag Manager (GTM) * Set up and manage tracking in Google Analytics 4, ensuring accurate measurement of the customer journey * Deploy AI and automation tools to optimize recurring processes, report generation, data integration, and anomaly detection * Analyze and report on the performance of digital campaigns (Meta Ads, Google Ads, Programmatic, etc.) * Identify optimization opportunities and improvements in funnels, audiences, creatives, and targeting * Collaborate with marketing, product, and BI teams to align business goals with the data strategy * collaborate with external agencies or small technical teams related to the area **What we look for in an exceptional candidate** * 2 to 3 years of experience in data analysis, with a focus on performance and digital marketing * Good familiarity with data analysis tools such as Looker Studio and PowerBI * Familiarity with Google Analytics 4, including events and conversions * Ability to generate actionable insights from performance campaigns and business KPIs * Proficiency in Excel / Google Sheets, including dashboard creation, data compilation, and complex formulas * Experience analyzing advertising campaigns and business metrics * Familiarity with Firebase, Omega, Segment, or other attribution tools * Fluent spoken and written English **Bonus points if you also have** * Fluent spoken and written Portuguese * Advanced use of artificial intelligence tools * Knowledge of or experience in the iGaming industry **How we do things** * Use data fluently to explain why performance moves, not just what moved * Automate recurring reports and dashboards to reduce manual work and errors * Frame insights in terms of player impact, not only channel efficiency. * Prioritize analyses that directly support business decisions. * Stays curious about new analytics methodologies and performance trends. **We expect every team member to live our values** **Accountability \& Ownership –** Take charge, own your craft **Reliability –** Deliver with quality and consistency **Teamwork –** Collaborate, challenge, and grow together **Winner Spirit –** Compete with purpose and grit **Wellbeing –** Build a career that energizes you **Curiosity \& Innovation –** Keep questioning. Keep improving