Indeed
Marketing Specialist / Marketing Manager
**About ANAT Business for Business**
ANAT Business for Business is a one\-stop agency focused on optimizing and growing small businesses at scale, especially in the construction sector. We manage all back\-office operations from A to Z, helping our clients save time, energy, and gain peace of mind.
Our solution covers everything from administration, finance, HR, marketing, purchasing, and more — all managed through a personal account manager and a team of experts.
**Role Overview**
We are seeking a Marketing Specialist / Marketing Manager who will be responsible for developing and executing ANAT’s marketing strategy end\-to\-end. This role is ideal for someone who enjoys working in a small\-business or startup environment, takes ownership of projects, and is comfortable wearing multiple hats.
You will work closely with leadership to align marketing initiatives with company goals, generate brand awareness, and support lead generation efforts.
**Key Responsibilities**
* Define and lead ANAT’s overall marketing strategy, ensuring alignment with business objectives and company growth plans.
* Coordinate and oversee ANAT’s online presence, including website evolution, SEO strategy, and content planning, ensuring quality, consistency, and timely execution.
* Plan and supervise the development of marketing collateral such as presentations, flyers, email templates, and case studies, ensuring brand consistency and effectiveness.
* Design and manage the marketing roadmap and campaign calendar, coordinating digital initiatives across email marketing, paid media, and social platforms.
* Oversee the management and growth of social media channels (LinkedIn, Instagram, Facebook), setting objectives, guidelines, and performance expectations.
* Lead brand awareness initiatives, partnerships, and events, coordinating internal and external stakeholders as needed.
* Monitor, analyze, and report on marketing performance metrics, translating data into insights and recommendations for continuous improvement.
* Evaluate, select, and implement marketing tools and platforms that support scalability and operational efficiency for a growing business.
* Act as a strategic partner to leadership and internal teams, ensuring alignment, clear communication, and consistency in messaging and branding across all initiatives.
**Requirements**
* 3\+ years of experience in Marketing, preferably in a startup or small business environment.
* Experience in B2B marketing, ideally for service\-based companies.
* Strong copywriting and content creation skills.
* Solid understanding of branding, digital marketing, and lead generation.
* Hands\-on experience managing social media accounts (LinkedIn, Instagram, Facebook).
* Proficiency with marketing and design tools such as:
* Canva
* Mailchimp and/or HubSpot
* Google Analytics
* SEO tools (SEMrush, Yoast, or similar)
* Meta Ads Manager (Facebook/Instagram Ads) and/or Google Ads
* WordPress or similar CMS (preferred)
* Strong organizational skills and ability to work independently.
* Excellent communication and collaboration skills.
* Proactive, flexible, and comfortable working in a fast\-paced environment.
**Nice to Have**
* Experience working with companies in construction, HVAC, or trade\-related industries.
* Basic knowledge of CRM systems (HubSpot, Salesforce, or similar).
* Video editing or basic multimedia creation skills for social media content.
**What We Offer**
* Opportunity to make a real impact in a growing company.
* Autonomy and ownership over marketing initiatives.
* Collaborative and supportive work environment.
* Flexibility and exposure to strategic decision\-making.
If you are a hands\-on marketer who enjoys building from the ground up and wants to grow with us, we would love to hear from you.
Job Types: Full\-time, Contract, Permanent
Application Question(s):
* Do you have experience defining and leading a marketing strategy aligned with business goals for a small or growing company?
* Do you have experience delegating marketing tasks and coordinating execution with team members, freelancers, or external agencies, including follow\-up and quality control?
* Which key marketing metrics do you typically track and report to leadership?
* What is your experience working with construction, HVAC, trades, or similar service\-based industries?
* What is your expected hourly rate in USD for a full\-time role?
* Are you available to work full\-time aligned with US Eastern Time (ET) business hours?
Work Location: Remote

79Q22222+22
ARS 1/hour