**Job Title:** Performance Marketing Analyst **Location:** Remote \-Latin America **Salary:** $1,440 \- $1,920 per month \| $9 \- $12 per hour (open to negotiation based on experience) As a Performance Marketing Analyst, you will own the performance marketing measurement across Amazon and DTC/Social. You’ll translate messy cross\-channel data into crisp insights, improve incrementality and efficiency, and partner with Growth, E\-commerce, and Finance to set budgets, forecast outcomes, and guide creative/testing strategy. **Key Responsibilities:** **Cross‑channel analytics \& strategy:** * Own the marketing measurement framework across Amazon \+ DTC/Social: define source‑of‑truth, KPIs, and guardrails * Build and maintain a single view of performance across platforms, unifying with web/app/shop data and finance. * Design incrementality tests and campaign‑level A/B tests; quantify impact and roll out learnings. * Create forecasting \& scenario models for budget allocation and inventory planning; partner with Finance on monthly/quarterly outlooks. * Translate analysis into weekly recommendations on spend mix, audiences, bids, and creative; influence channel owners and leadership. **Amazon focus (Marketplace \+ DSP):** * Build dashboards for ACOS/TACoS, NTB%, Subscribe \& Save, brand share, PDP funnel (sessions → detail page view rate → ATC → purchase), and search term migration. * Analyze placement, keyword, ASIN, and audience performance; recommend structural changes (campaign taxonomy, negations, dayparting, placement bid mods). * Partner with Retail/Operations on Promo Calendar, Buy Box, inventory health, and price elasticity to isolate marketing impact from retail effects. **DTC \& Social focus:** * Stand up creative analytics: thumb‑stop rates, hook/scene analysis, copy/CTA tests; synthesize insights for the creative brief pipeline. * Evaluate and calibrate attribution (in‑platform, GA4\) to a coherent POV. **Data \& enablement:** * Own the performance analytics stack: ingestion (ETL/ELT), data models (SQL/dbt), and BI (Looker/Tableau/Power BI/Mode). **Requirements:** **Qualifications:** * 3\+ years in growth/performance analytics with deep exposure to Amazon Ads (Search \+ DSP) and at least two DTC social channels (Meta, TikTok, YouTube, Pinterest). * Experience using HubSpot CRM for campaign management, sales pipeline tracking, and reporting * Experience with AMC/AMS, GA4, Shopify data, and one or more BI tools (Looker/Tableau/Power BI/Mode). * Proven ability to design and read experiments (geo holdouts, CUPED, sequential testing) and to reconcile platform vs. modeled attribution. * Strong business judgment: can connect media, pricing, and inventory to contribution margin and cash payback. * Clear communicator who can simplify complexity and influence cross‑functional partners. **Nice to have:** * CPG/e‑commerce background with both 1P (Vendor Central) and 3P (Seller Central) experience. * Familiarity with Amazon retail analytics (Brand Analytics, Search Query Performance, Market Basket, Inventory Health) and creative analysis tools. **Benefits:** * Remote Work: Work from anywhere—our team is global, and we value work\-life balance. * Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. * Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non\-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.