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Este puesto requiere un profesional altamente experimentado, orientado a resultados, con mentalidad estratégica, habilidades de liderazgo y una demostrada capacidad para impulsar un crecimiento medible mediante esfuerzos de marketing basados en datos.\n\n\nEl candidato ideal tendrá amplia experiencia gestionando estrategias de medios pagados multicanal, liderando campañas de alto impacto y colaborando con equipos multifuncionales para alinear las iniciativas publicitarias con los objetivos comerciales generales. Tendrá plena responsabilidad sobre el rendimiento de los medios pagados, la asignación del presupuesto y la optimización del ROI, asegurando que las campañas ofrezcan la máxima eficacia y contribuyan al continuo éxito de la firma.\n\n**Principales responsabilidades:**\n\n* Desarrollar, dirigir y gestionar campañas estratégicas de PPC y redes sociales pagadas en Google Ads, Facebook, Instagram, TikTok, YouTube, LinkedIn y Anuncios de Servicios Locales (LSAs).\n* Supervisar todos los aspectos de la ejecución de medios pagados, incluyendo configuración de campañas, gestión de presupuestos, pruebas A/B, segmentación de audiencias y optimización del rendimiento.\n* Implementar y perfeccionar estrategias de marketing basadas en datos para aumentar la generación de leads y el reconocimiento de marca, maximizando al mismo tiempo el retorno de la inversión en publicidad (ROAS).\n* Analizar y optimizar continuamente el rendimiento de las campañas, asegurando la alineación con los objetivos empresariales y los indicadores clave de rendimiento (KPIs).\n* Ser responsable del desarrollo y ejecución de planes de medios pagados, incluyendo la asignación de presupuesto, estrategias de puja, segmentación de audiencias y dirección creativa.\n* Garantizar el seguimiento y medición precisos del rendimiento de las campañas mediante plataformas como CallRail, Zapier, Google Tag Manager y Google Analytics.\n* Supervisar y mejorar los Anuncios de Servicios Locales (LSAs) y los perfiles de Google Mi Negocio en múltiples ubicaciones para fomentar el compromiso local y la generación de leads.\n* Brindar orientación estratégica de alto nivel y mentoría a miembros junior del equipo, colaborando estrechamente con el equipo de marketing más amplio.\n* Mantenerse actualizado sobre las tendencias del sector, actualizaciones de algoritmos y tecnologías emergentes en publicidad para mantener una ventaja competitiva.\n* Presentar a la alta dirección informes con análisis basados en datos y resultados de campañas, destacando hallazgos clave y recomendaciones estratégicas.\n\n\nSalario: USD $1,400 a $3,000\n\n **Requisitos** **Educación y experiencia:**\n\n* Título universitario en Marketing, Publicidad, Negocios o campo relacionado.\n* 7+ años de experiencia gestionando campañas de publicidad digital pagada, con un historial comprobado de éxito en escalar esfuerzos de PPC y redes sociales pagadas.\n* Amplia experiencia en Google Ads (Búsqueda, Display, Video), Facebook Business Manager, LinkedIn Ads, TikTok Ads y YouTube Ads.\n* Experiencia práctica extensa en optimización SEO y Anuncios de Servicios Locales (LSAs).\n* Dominio avanzado en herramientas de seguimiento de conversiones como CallRail, Zapier y Outgrow para atribución de leads y análisis de rendimiento.\n* Se requiere certificación en Google Ads.\n* Conocimiento de Salesforce (plataforma Litify) es un plus.\n\n**Habilidades técnicas:**\n\n* Profundo conocimiento de métricas de publicidad digital, estrategias de puja, gestión de presupuestos y segmentación de audiencias.\n* Dominio avanzado de Google Analytics, Google Tag Manager e implementación de seguimiento.\n* Fuerte experiencia en pruebas A/B, estrategias de remarketing y optimización de embudos para maximizar conversiones.\n* Conocimiento de Google Mi Negocio, LSAs y mejores prácticas de SEO para mejorar la eficacia de las campañas.\n\n**Habilidades estratégicas y analíticas:**\n\n* Demostrada capacidad para desarrollar, implementar y optimizar estrategias de medios pagados a gran escala que impulsen el crecimiento empresarial.\n* Fuertes habilidades analíticas con capacidad para interpretar datos complejos, identificar tendencias y tomar decisiones basadas en datos.\n* Capacidad para traducir objetivos de marketing en iniciativas de medios pagados accionables que se alineen con los objetivos generales del negocio.\n\n**Liderazgo y habilidades blandas:**\n\n* Excepcionales habilidades de liderazgo y mentoría, con un historial demostrado de guiar equipos y colaboración multifuncional.\n* Altamente organizado, detallista y capaz de gestionar múltiples proyectos de alta prioridad en un entorno acelerado.\n* Excelentes habilidades de comunicación y presentación, con capacidad para comunicar análisis y recomendaciones a la alta dirección.\n* Proactivo, orientado a resultados y adaptable al cambiante panorama del marketing digital.\n\n \n\n**Información adicional** \n\nInformación adicional\n\n* El candidato debe tener como mínimo la siguiente configuración para trabajar desde casa:\n\t+ **Computadora:**\n\t\t- Windows: Windows 10, Intel i5 (8.ª generación+) o 2 GHz y 8 núcleos, 16 GB de RAM, SSD de 256 GB\n\t\t- Mac: macOS 11 (Big Sur+), Apple M1 o Intel i5, 8 GB de RAM, SSD de 256 GB\n\t\t- Pantalla: Full HD (1920x1080)\n\t+ **Red:**\n\t\t- Conexión: Ethernet por cable preferido; Wi-Fi de 5 GHz aceptable\n\t\t- Velocidad de Internet: 30 Mbps de descarga, 15 Mbps de subida\n\t\t- Latencia: Menos de 100 ms.\n\t+ **Otros:**\n\t\t- Auriculares con cancelación de ruido, preferiblemente con conexión de 3,5 mm.\n\t\t- Cámara web de 720p para reuniones, encuentros y capacitaciones.","price":"1,400-3,000 ARS/mes","unit":"per month","currency":null,"company":"Indeed","language":"es","online":1,"infoType":1,"biz":"jobs","postDate":"1758724787000","seoName":"senior-paid-search-manager","supplement":null,"author":null,"originalPrice":null,"soldCnt":null,"topSeller":null,"source":1,"cardType":null,"action":"https://ar.ok.com/es/city-tucuman/cate-program-project-management/senior-paid-search-manager-6383677280742712/","localIds":null,"cateId":null,"tid":null,"logParams":{"tid":"ca6bc1e3-0e52-4d67-a3dd-9ba2f07e6c68","sid":"c7900bc2-f262-4f4a-9c1f-57e328620ec3"},"attrParams":{"summary":null,"highLight":["Dirigí campañas digitales de pago con Lead en Google Ads, Facebook y TikTok","Optimicé el ROI y gestioné presupuestos multicanal","Mentoric a miembros junior del equipo y presenté análisis a la dirección"],"employment":[{"icon":"https://sgj1.ok.com/yongjia/bkimg/8hvituaa__w72_h72.webp","name":"Tipo de empleo","value":"Tiempo completo","unit":null},{"icon":"https://sgj1.ok.com/yongjia/bkimg/is8j0f44__w72_h72.webp","name":"Modalidad de trabajo","value":"Presencial","unit":null},{"icon":"https://sgj1.ok.com/yongjia/bkimg/ji66qqr0__w72_h72.webp","name":null,"value":"San Miguel de Tucumán,Tucumán","unit":null}]},"addDate":1758724787557,"categoryName":"Gestión de Programas y Proyectos","postCode":null,"secondCateCode":"info-comm-technology","kycTag":null,"pictureUrls":null,"priceDetail":null,"featureLabels":null,"supplementList":null,"soldCntStr":null,"companyLogo":null,"reportStatus":null,"isFavorite":false}],"localIds":"24","pageTitle":"Gestión de Programas y Proyectos en Tucumán","topCateCode":"jobs","catePath":"4000,4241,4255","cateName":"Empleos,Tecnologías de Información y Comunicación,Gestión de Programas y Proyectos","breadCrumbSeo":{"type":"BreadcrumbList","itemListElement":[{"position":1,"name":"Casa","item":"https://ar.ok.com/es/city-tucuman/","@type":"ListItem"},{"position":2,"name":"Empleos","item":"https://ar.ok.com/es/city-tucuman/cate-jobs/","@type":"ListItem"},{"position":3,"name":"Tecnologías de Información y Comunicación","item":"https://ar.ok.com/es/city-tucuman/cate-info-comm-technology/","@type":"ListItem"},{"position":4,"name":"Gestión de Programas y Proyectos","item":"http://ar.ok.com/es/city-tucuman/cate-program-project-management/","@type":"ListItem"}],"@type":"BreadcrumbList","@context":"https://schema.org"},"cateCode":"program-project-management","total":2,"sortList":[{"sortName":"Mejor coincidencia","sortId":0},{"sortName":"Más reciente","sortId":1}],"hotSearches":["GCC","SUV","Toyota","Gasolina","Dubai","AWD","Auto"],"breadCrumb":[{"name":"Casa","link":"https://ar.ok.com/es/city-tucuman/"},{"name":"Empleos","link":"https://ar.ok.com/es/city-tucuman/cate-jobs/"},{"name":"Tecnologías de Información y Comunicación","link":"https://ar.ok.com/es/city-tucuman/cate-info-comm-technology/"},{"name":"Gestión de Programas y Proyectos","link":null}],"tdk":{"type":"tdk","title":"Información de contratación de Gestión de Programas y Proyectos en Tucumán - OK","desc":"Sitio web de información de contratación de Gestión de Programas y Proyectos en Tucumán, proporciona a los demandantes de empleo una gran cantidad de información laboral de Gestión de Programas y Proyectos, puede buscar empleos y consultar más información de forma gratuita.","keywords":null}},"commonData":null,"hotCate":{},"hotCity":{"Salta Gestión de Programas y Proyectos Reclutamiento":"https://ar.ok.com/es/city-salta/cate-program-project-management/","Santa Fe Gestión de Programas y Proyectos Reclutamiento":"https://ar.ok.com/es/city-santa-fe/cate-program-project-management/","Resistencia Gestión de Programas y Proyectos Reclutamiento":"https://ar.ok.com/es/city-resistencia/cate-program-project-management/","Mendoza Gestión de Programas y Proyectos Reclutamiento":"https://ar.ok.com/es/city-mendoza/cate-program-project-management/","Rosario Gestión de Programas y Proyectos Reclutamiento":"https://ar.ok.com/es/city-rosario/cate-program-project-management/","Chaco Gestión de Programas y Proyectos Reclutamiento":"https://ar.ok.com/es/city-chaco/cate-program-project-management/"},"hotCateName":"Puestos populares","hotCityName":"Ciudades populares","shareOpenGraph":null,"urlInfo":{"pathname":"/es/city-tucuman/cate-program-project-management/","origin":"https://ar.ok.com","href":"https://ar.ok.com/es/city-tucuman/cate-program-project-management/","locale":"es"}}