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individual de alto impacto, trabajará transversalmente para llevar los productos al mercado con éxito y actuar como la voz del cliente.Este puesto es ideal para alguien con pensamiento estratégico que se desenvuelva bien en entornos donde pueda desarrollar la estrategia para la función de PMM y ejecutarla.\n\nDefinirá el posicionamiento en el mercado, desarrollará materiales de capacitación para ventas y ejecutará lanzamientos de productos que generen un impacto empresarial medible, acelerando la adopción de productos y el crecimiento de ingresos, con la libertad de experimentar, iterar y construir procesos escalables que moldeen la base de marketing a largo plazo de UpCodes.LAS FUNCIONES PRINCIPALESDesempeñará un papel clave en la definición y ejecución de nuestra estrategia de marketing de producto mediante: Estrategia GTM: Desarrollar y ejecutar estrategias GTM para nuevos lanzamientos de productos y actualizaciones de funciones, incluyendo entre otros blogs, vídeos, seminarios web, correos electrónicos y contenidos para redes sociales.Posicionamiento y Mensajes: Crear mensajes atractivos y diferenciados que comuniquen claramente el valor de nuestros productos.Capacitación para Ventas: Crear herramientas, materiales y materiales de formación para equipar a los equipos comerciales con los mensajes adecuados y conocimientos competitivos.Análisis de Mercado y Competencia: Realizar investigaciones para comprender las necesidades de los clientes, las tendencias del mercado y el panorama competitivo.\n\nTrabajar con ventas, soporte al cliente y recursos externos para mantener actualizados los materiales de ventas y producir un informe trimestral sobre el mercado y el TAM (Mercado Totalmente Abordables).Información del Cliente y Retroalimentación: Colaborar con clientes, ventas y equipos de éxito del cliente para recopilar información que influya en el desarrollo de productos y marketing.Seguimiento de Rendimiento: Medir y analizar la efectividad de las iniciativas de 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