Senior Salesforce Developer (SFMC)

Description

Summary: Seeking a talented Senior Salesforce Marketing Cloud Engagement Developer to build and deploy email campaigns, optimize automations, and develop insightful reporting frameworks. Highlights: 1. Focus on email campaign execution, reporting, and performance analytics 2. Opportunity to optimize marketing automations and develop dashboards 3. Collaborate with marketing stakeholders to drive actionable insights We are seeking a talented **Senior Salesforce Marketing Cloud Engagement (SFMC) Developer** with a strong focus on email campaign execution, reporting, and performance analytics. This role will be responsible for building and deploying campaigns, optimizing marketing automations, and developing dashboards and reporting frameworks that provide actionable insights to marketing stakeholders. The ideal candidate combines technical expertise in SFMC Engagement with a data\-driven mindset and a passion for continuous optimization. **Responsibilities** * Build and deploy email campaigns, journeys, and automations using Salesforce Marketing Cloud Engagement, including Email Studio, Journey Builder, and Automation Studio * Implement audience segmentation, personalization logic, and dynamic content using AMPscript and SQL * Collaborate with marketing stakeholders to translate campaign briefs into SFMC\-ready assets and execution plans * Ensure campaigns follow best practices for deliverability, frequency management, and compliance * Develop custom dashboards and performance reporting within Salesforce Marketing Cloud * Create SQL queries and data views to track engagement metrics, funnel performance, audience health, and campaign KPIs * Automate recurring reports and deliver insights to marketing stakeholders in a clear, visual format * Partner with marketing leadership to define meaningful KPIs and optimize campaigns based on performance intelligence * Monitor campaign performance and audience engagement to identify trends, risks, and optimization opportunities * Conduct A/B and multivariate testing and surface insights to improve open rates, click\-through rates, and conversion outcomes * Work with data teams to ensure accurate tagging, tracking, and attribution frameworks are in place across SFMC journeys * Maintain high standards of QA, data accuracy, and version control in campaign builds and reporting outputs * Support governance around opt\-out compliance, frequency caps, and contact strategy execution * Document reporting processes, campaign logic, and data mappings for cross\-team transparency **Requirements** * At least 3 years of professional relevant experience in Salesforce Marketing Cloud development * Proficiency in Email Studio, Journey Builder, Automation Studio, and Data Extensions * Strong experience with SQL, SFMC Data Views, and marketing data modeling * Experience creating dashboards within Intelligence Reports or SFMC Analytics environments * Familiarity with AMPscript and personalization scripting for campaign builds * Hands\-on experience with SSJS, HTML/CSS markup, and REST API integrations * Strong analytical mindset with the ability to turn data into insights and recommendations * Experience working closely with marketing teams to define KPIs and reporting requirements * Detail\-oriented approach with strong communication skills and proven stakeholder alignment experience * English at B2 level or higher, with strong written and verbal communication skills **Nice to have** * Salesforce Marketing Cloud Engagement Email Specialist certification * Salesforce Marketing Cloud Engagement Developer certification **We offer** * International projects with top brands * Work with global teams of highly skilled, diverse peers * Healthcare benefits * Employee financial programs * Paid time off and sick leave * Upskilling, reskilling and certification courses * Unlimited access to the LinkedIn Learning library and 22,000\+ courses * Global career opportunities * Volunteer and community involvement opportunities * EPAM Employee Groups * Award\-winning culture recognized by Glassdoor, Newsweek and LinkedIn