Marketing Leader

Description

Position Summary: We are seeking an Integrated Marketing & Trade Leader to lead the omnichannel strategy for a technology retail business, ensuring consistency and growth in sales and brand positioning. Key Highlights: 1. Strategic role with direct business impact 2. Challenge of leading a growing omnichannel operation 3. Autonomy in decision-making and professional development We are actively searching for an Integrated Marketing & Trade Leader at Riiing Technology Retail | National Coverage Residence in Capital Federal and surrounding areas (Buenos Aires | Argentina | Mandatory) · We are looking for an Integrated Marketing & Trade Leader for a technology retail business with a nationwide network of physical stores and a strong digital presence. We seek a strategic, dynamic, and results-oriented profile capable of integrating branding, digital performance, and point-of-sale execution—delivering direct impact on sales, traffic, and profitability. · Role Purpose Lead the business’s omnichannel strategy, ensuring coherence across physical stores, e-commerce, and digital channels—with a focus on growth, efficiency, and brand positioning. Responsible for both strategic design and execution and measurement of results across the entire commercial ecosystem. Key Responsibilities: Trade Marketing & Point of Sale Design and implement national in-store brand strategy. Oversee window displays, POP materials, in-store campaigns, and brand experience. Align commercial campaigns with in-store execution. Measure impact on traffic, conversion, and average transaction value. · Digital Strategy & Sales Channels Lead e-commerce, paid media, CRM, marketplace, and social media strategies. Optimize digital investment with a focus on performance and ROI. Integrate online campaigns with physical store activations. · Comprehensive Business Analysis Analyze commercial KPIs: sales, margin, inventory turnover, conversion, CAC, ROI. Cross-analyze physical and digital traffic data. Make evidence-based decisions to maximize results. Manage and optimize the marketing budget. · Leadership & Management Lead and develop the marketing and trade team. Manage agencies, media partners, and strategic vendors. Collaborate cross-functionally with Commercial, Operations, E-commerce, and Technology teams. · Mandatory Requirements Senior-level marketing experience within high-volume retail (preferably technology-focused). Proven experience in Trade Marketing and in-store brand implementation. Experience leading omnichannel strategies (physical stores + e-commerce + digital). Strong business orientation with direct impact on sales. Experience managing budgets and teams. Residence in Capital Federal and surrounding areas (Buenos Aires, Argentina). · Preferred Qualifications Experience with nationally scaled company-owned store networks. Experience in telecommunications, technology, or mass consumer goods. Profile with solid commercial background. Advanced analytical capability and data-driven decision-making. · Desired Profile Leader with commercial mindset and holistic business vision. Dynamic, decisive, and results-oriented. Capable of translating strategy into concrete execution. High capacity for influence and cross-functional leadership. Self-demanding and demanding of their team. · We Offer Strategic role with direct business impact. Challenge of leading a growing omnichannel operation. Autonomy in decision-making. Real opportunities for professional development.-Requirements- Minimum Education: University degree 2 years of experience Languages: Spanish, English Knowledge: Leadership Keywords: boss, manager, director, chief, lead, head, marketing, merchandising, marketing