Digital Marketing Analyst

Description

Position Summary: We are seeking a Digital Marketing Analyst to manage campaigns, analyze data, and optimize strategies, with a strong focus on performance and commercial results analysis. Key Highlights: 1. Joining a solid and growing company 2. Development and deepening of knowledge in Digital Marketing 3. Dynamic, results-oriented environment Main Responsibilities Management and optimization of digital campaigns Manage Meta Ads campaigns, including setup, audience segmentation, activation, deactivation, tracking, and optimization. Implement and optimize campaigns focused on conversion, traffic generation, engagement, and remarketing. Directly monitor campaign performance and propose and implement adjustments to improve results. Analyze costs, audiences, creatives, and outcomes to optimize advertising spend. Identify campaign performance deviations and take necessary corrective actions. Performance measurement and analysis Work with Google Analytics (GA4\) and Google Tag Manager to measure results, user behavior, and performance of digital initiatives. Analyze user behavior across the conversion funnel. Analyze campaign data, pricing, content, and commercial behavior to identify improvement opportunities. Evaluate marketing content and initiatives based on their commercial impact. Identify deviations, opportunities, and trends from metric analysis. Transform collected data into actionable conclusions and concrete improvement proposals. Email Marketing and lead generation Execute and support Email Marketing strategies. Track email campaign results and propose improvements. Work on prospect acquisition, nurturing, and conversion activities. Sales team support Propose marketing strategies and content for the sales team, focused on customer acquisition, lead generation, and conversion. Analyze which content and initiatives yield better commercial results. Collaborate with Marketing and Sales teams to align digital initiatives with business needs. Provide insights on prospect behavior to enhance commercial initiatives. Reporting and continuous improvement Prepare weekly reports on campaign and conversion funnel performance. Present clear information on results, key metrics, and improvement opportunities. Propose and implement concrete actions based on data analysis. Track implemented actions and evaluate their impact. Maintain up-to-date key performance indicators for the department. Real Estate Developer in Pilar We are looking for a Digital Marketing Analyst to join the team of a growing real estate development company. We seek a candidate capable of directly managing digital tools and campaigns, monitoring KPIs, analyzing results, and proposing and implementing concrete improvements. The role requires autonomy in execution and will not be limited solely to coordinating or supervising external agencies and vendors. The position emphasizes data and performance analysis, with responsibility for managing digital campaigns, measuring results, tracking the conversion funnel, and generating insights to improve marketing and commercial initiatives. Additionally, the candidate will collaborate closely with the Marketing and Sales teams to develop content and initiatives aimed at customer acquisition and commercial opportunity generation. Requirements Education Degree in Marketing, Advertising, Communications, Business Administration, or related fields. Specialized training in Digital Marketing or Digital Analytics is highly valued. Experience Prior experience in digital campaign management and performance analysis. Practical experience in direct management of campaigns and measurement tools. Hands-on experience executing and optimizing campaigns is especially valued over merely supervising external agencies or vendors. Experience in commercially driven companies and/or lead generation is preferred. Technical Skills Meta Ads / Business Manager / Ads Manager. Audience segmentation and campaign optimization. Conversion, traffic, engagement, and remarketing campaigns. Google Analytics, preferably GA4\. Google Tag Manager. Email Marketing. Metric analysis and interpretation. Data Studio / Power BI Benefits What We Offer Joining a solid and growing company. Direct involvement in marketing projects and initiatives tied to the business. Opportunity to develop and deepen expertise in Digital Marketing and Performance. Close collaboration with Marketing and Sales teams. Dynamic, results-oriented environment.