Description
Job Summary:
This role is responsible for executing marketing and sales plans, engaging with professional end users, and developing sales strategies to increase market share and strengthen customer relationships.
Key Highlights:
1. Drive sales growth and market share expansion.
2. Build value-added relationships with customers.
3. Continuous professional development in sales.
Under general direction and reporting to the Regional Sales Manager, primary responsibilities include executing marketing and sales plans at large-account, multi-site, and national branch locations; implementing strategic initiatives to engage key professional end users; and developing and executing strategic marketing and sales plans for small accounts within the traditional and hardware channel across assigned markets, to gain market share, increase sales, and build strong relationships.**Job Description:**
**Functions and Responsibilities**
**Sales Growth, Market Share, and Profitability**
* Drive sales growth, market share expansion, and profitability within an assigned geographic territory.
* Operate within regional trends and budget guidelines established by the Regional Manager.
* Identify and execute opportunities—both at the distribution and end-user levels—to convert sales from competitor brands to Milwaukee and other company brands.
* Penetrate the regional market with a broad and comprehensive representation of the Milwaukee and company product portfolio.
* Support and sell to small accounts within the traditional and hardware channels.
* Collaborate with National Account Managers to support national accounts within the territory.
* Support regional multi-site accounts through training, product merchandising, and execution of special initiatives.
* Provide key support in areas such as merchandising, product training, event participation, and joint sales visits.
* Maintain an up-to-date opportunity pipeline to meet overall category goals, using CRM to manage customer objectives and sales conversion opportunities.
**Building Value-Based Customer Relationships**
* Build value-added relationships with small accounts and branch locations within designated markets.
* Leverage standard company programs and promotions to develop commercial solutions addressing customer needs (LMF, HDA, rebates, co\-op, etc.).
* Research and develop relationships with professional tool system users—whether on job sites, in offices, or at tool warehouses.
* Conduct joint visits with end users alongside targeted distributors.
* Implement sales tactics focused on achieving expected financial outcomes for distribution.
* Deliver appropriate product, application, and usage training to distributor sales staff.
**Professional Development**
* Advance your professional sales career within Milwaukee.
* Continuously learn and implement Milwaukee’s Consultative Sales Process to strengthen your business skills.
* Collaborate with the Regional Manager’s efforts in training, coaching, and mentoring for continuous performance improvement.
* Set goals and self-assess performance against those goals.
* Develop deep market knowledge (users, applications, products, competition, and channels).
* Use technology—including laptops and the eSales program—in accordance with sales leadership’s defined territory management guidelines.
**Brand Message Execution**
* Communicate the brand message to end users and distribution.
* Support and implement corporate brand marketing strategic initiatives.
* Generate end-user demand and develop brand ambassadors through end-user visits, creative sell\-through programs, and training.
* Attract the next generation of end users through technical school initiatives and apprenticeship programs.
* Utilize available resources to put tools into the hands of end users.
**Field Feedback**
* Provide market feedback regarding:
* Competition, end users, distribution channels, applications, and products.
* Effectiveness of policies and programs.
**Physical Demands of the Position**
* Stand or walk approximately 50%–90% of the workday.
* Regularly lift, push, pull, or carry materials and tools weighing up to 25 pounds.
* Occasionally lift tools weighing up to 75 pounds.
* Frequently set up and operate tool displays, requiring use of hands, bending, kneeling, squatting, or stooping.
* Ability to operate equipment with severe vibration and high torque.
* Drive a vehicle to and from customers for up to five consecutive hours.
* Sit 10%–50% of the workday in the vehicle, or at a desk for 4–10 hours per week.
* Enter data into a computer for 4–6 hours per week.
* Normal and peripheral vision required to safely operate power tools and drive a vehicle.
* Ability to speak and listen effectively, as well as read and write.
* This position is frequently exposed to outdoor weather conditions and high noise levels.
**Education and Experience Requirements**
* Bachelor’s degree in Business Administration, Marketing, or related field.
* Demonstrated performance meeting or exceeding expectations in roles such as Field Sales Representative, Single-Store Representative, or Event Marketing Specialist—or equivalent outside sales experience.
* Minimum 1 year of sales or related experience (preferred).
* Ability to perform essential functions and physical demands of the position, with or without reasonable accommodations.
* Proficiency in computer skills and Microsoft Office applications.
* Effective business communication skills, broad business acumen, and market knowledge.
* Valid driver’s license.
* Willingness to travel overnight up to 25% of the time.
**Location**
* Based in Rosario or Santa Fe