Description
Summary:
The Marketing Account Specialist manages client relationships and digital marketing campaigns across various services, acting as a communication bridge between clients and internal teams.
Highlights:
1. Manage client relationships and digital marketing campaigns
2. Oversee task creation, project coordination, and performance reporting
3. Skilled at managing multiple campaigns simultaneously
The **Marketing Account Specialist** is responsible for managing client relationships and ensuring the successful execution of digital marketing campaigns across all service areas. This role serves as the communication bridge between clients and the GOA\-TECH internal teams, overseeing task creation, project coordination, approvals, and performance reporting.The ideal candidate is detail\-oriented, proactive, and skilled at managing multiple campaigns simultaneously — ensuring each client receives consistent communication, organized deliverables, and measurable results.
**Responsibilities**
Client \& Project Management
* Serve as the main point of contact for assigned clients.
* Conduct onboarding, manage communications, and coordinate regular meetings.
* Ensure all project tasks are created, assigned, and completed on schedule.
* Deliver monthly performance reports and maintain detailed campaign records.
* Set recurring meetings for clients requesting monthly reviews.
SEO
* Oversee title and keyword selection for each client’s campaigns.
* Create and assign SEO\-related tasks to the SEO team for execution.
* Review deliverables for quality and alignment with strategy.
* Deliver monthly SEO reports within the first week of the following month.
PowerListings
* Manage and update business listings, including hours, location, and staff imagery.
* Ensure all directory profiles remain consistent and optimized for visibility.
* Coordinate any changes or updates with the client as needed.
Social Media Management
* Create monthly content calendars, research trends, and write captions.
* Assign graphic tasks to the design team and review posts for accuracy and branding.
* Submit posts for review to the Director of Marketing prior to scheduling.
* Schedule posts only after client approval has been received.
Email Marketing
* Draft copy and structure for each eblast or newsletter.
* Send copy for approval to the Director of Marketing prior to task creation.
* Coordinate with the design team for visual elements and review all materials before final submission.
* Once client approval is obtained, schedule and deploy campaigns.
Social Media \& Google Advertising
* Develop campaign copy and targeting strategy for both social and Google Ads.
* Submit copy and strategy to the Director of Marketing for approval.
* Create related tasks for the ads team, review deliverables, and ensure final approval before launch.
* Monitor campaign progress and prepare monthly reports with performance insights.
Reporting
* Prepare and send monthly performance reports for all active services (SEO, Social Media, PowerListings, Email, and Ads).
* Reports must be submitted within the first week of the new month.
* Identify opportunities for improvement and communicate recommendations to clients and internal teams.
**Requirements**
* English level C1 or higher
* Experience with Facebook Business Manager, TikTok, Instagram, and LinkedIn Ads
* Strong background in social media content creation and management
* Excellent writing skills in English and Spanish
* Experience analyzing social media metrics is a plus
Job Type: Full\-time
Pay: From $1,797,000\.00 per month
Application Question(s):
* What is your monthly payment expectation in USD?
Work Location: Remote