Marketing & Communications Manager

Description

Position Summary: Avalian is seeking a Marketing & Communications Manager to lead the integrated strategy and strengthen brand positioning within a new tourism business unit. Key Highlights: 1. Lead the execution of an integrated marketing and communications strategy. 2. Coordinate the communications team and advertising campaigns. 3. Analyze KPIs and present executive reports. At Avalian, we continue expanding and have begun searching for a Marketing \& Communications Manager for a new tourism-related business unit. The role's mission is to lead the execution of the integrated marketing and communications strategy, ensuring full alignment with commercial goals to strengthen brand positioning, optimize demand generation, and drive sustainable business growth. Key Challenges: Execute marketing strategy and priorities. Develop the commercial and communications action plan (campaigns, activations, launches, and budget management). Lead and coordinate the day-to-day operations of the communications team (design, content writing, community management, and analytics). Oversee the implementation of advertising and institutional campaigns across digital and traditional media. Ensure consistency of communication tone and brand image across all touchpoints. Continuously evaluate key performance indicators (CPA, ROI, engagement, conversion rate) and audit budget deviations to reallocate resources efficiently. Present periodic executive reports with data-driven recommendations. At Avalian, we value people and their professional development. We are a prepaid health insurance company committed to the well-being and health of our community, providing top-tier medical coverage. Requirements **What We Are Looking For? Education:** Graduate in Marketing, Communications, Advertising, or related fields. Experience: Minimum 3 years in similar Marketing and Communications roles, with proven experience in strategic planning, campaign management, and digital channel management. Knowledge and Competencies: Analytical ability to interpret data and KPIs, aligning strategy with the organization’s commercial objectives and coordinating cross-functional initiatives. Benefits Benefits What Do We Offer? We are an organization that values teamwork, a positive work environment, and service excellence. To support you daily, we offer: Ongoing training; Health insurance for you and your entire family; Birthday leave; Free lunch; Benefits and discount program; Mobile phone discounts; Gym membership discounts; Optical store discounts; Insurance benefits; Annual comprehensive health program; And many more surprises... If you are looking for a challenging, technology-driven project and believe you are the right candidate, we look forward to receiving your CV. Join our team—we’re waiting for you.