Communication Analyst

Description

Job Summary: Grupo Lucci is seeking a passionate, creative, and adaptable digital marketing and communication analyst to develop and update digital content. Key Highlights: 1. Original content development and curation for various channels. 2. Collaboration on communication strategies and analysis of digital metrics. 3. Opportunity for professional growth within a dynamic and expanding business group. At Grupo Lucci, we are looking for an analyst specialized in digital marketing and communication. The ideal candidate will be passionate about words, highly adaptable and creative, and willing to contribute to the development and updating of our digital content. Responsibilities: Develop original, high-quality content for our companies’ websites, ensuring alignment with the organization’s communication strategy and values. Curate texts for different formats and channels, including articles, blogs, newsletters, and social media. Adapt and update existing texts, optimizing their relevance and effectiveness according to trends and target audience needs. Collaborate closely with the communication team to ensure brand message consistency. Interpret metrics to improve digital initiatives (analyze web traffic, social media, and campaigns; prepare performance reports (KPIs); identify trends and improvement opportunities; evaluate ROI of digital campaigns). Plan and execute integrated media campaigns—offline/online marketing campaigns (audience segmentation; offline/online ad placement management; creative testing; campaign optimization). Proficiency in managing the following platforms: (Google Ads, Meta Ads Manager). Knowledge of SEO strategy and positioning (keyword research, content optimization, ranking tracking). Frequently used tools: SEMrush Ahrefs What We Value: Experience using WordPress, Elementor, and Mailchimp or mass email platforms. Previous experience as a content writer, preferably in digital media or corporate communications. Ability to adapt tone and writing style according to content type and target audience. Capacity to work autonomously and meet established deadlines. SEO knowledge and best practices for web writing. Creativity, proactivity, and passion for business-oriented communication. We Offer: Opportunity for professional growth within a dynamic and continuously expanding business group. If you are a marketing and communications professional with initiative, excellent adaptability, and enthusiasm for creating strategies that position brands, we invite you to apply! We look forward to meeting you and welcoming you to our team!. -Requirements- Minimum education: University degree 2 years of experience Keywords: analyst, communication