Sr Associate, Paid Search

Description

Job Summary: You will implement, execute, and recommend improvements to Google Ads campaigns, ensuring superior service and long-term client relationships internationally from Dentsu Argentina. Key Highlights: 1. Strategic role in Google Ads for international clients from Argentina. 2. Opportunity for development and training of junior team members. 3. Active participation in networking and offshore team activities. **Job Description:** **ROLE PURPOSE** You will be responsible for implementing, executing, and recommending improvements to campaigns on the Google Ads platform—including involvement in strategy, campaign setup, monitoring, reporting, optimization recommendations, and billing reconciliation—to help ensure high-quality service delivery that fosters lasting, trusted client relationships. This position is part of Dentsu Argentina’s Offshore Team and supports teams located at Dentsu agencies in other countries. You will have local support team leadership overseeing integration and coordination with other members of the Offshore Team in Argentina. **KEY RESPONSIBILITIES & TASKS** Strategy. * Provide recommendations to the team regarding campaign strategy across areas such as: + Analysis of the client’s business, target audience, product, competitors, campaign brief, and budget. + Selection of platforms and campaign types based on objectives and KPIs to monitor. + Audience segmentation selection. + Selection of ad placements and formats. + Keyword research. + Campaign structure design. + Budget allocation across platforms, campaigns, and ad groups. + Performance-based insights derived from campaign results. + Execution of campaign experiments. Implementation. * Campaign setup and quality control using Q\&A. * Creation of text ads and search extensions. * Trafficking of Display and Video ads, including uploads and updates. * Implementation of custom and remarketing audiences. * Pixel implementation. * Daily campaign monitoring—including pacing, budget consumption, and forecasting. * Campaign budget adjustments and reallocation based on delivery performance. * Tracking KPI results against targets. * Providing recommendations to the team on campaign optimization strategies. * Implementing campaign optimizations defined by the team on relevant platforms. * Reconciling ordered vs. invoiced items and resolving discrepancies for billing purposes. * Planning and tracking tasks, and effectively managing resources to meet deadlines. Reporting. * Delivering campaign and project status reports through data collection, analysis, and synthesis of performance results. * Producing campaign delivery control reports. * Producing campaign KPI performance reports. * Performance analysis. Management of large client accounts and digital media projects, with a focus on performance marketing. Delivering high-quality solutions, continuous optimization, and ongoing improvements to achieve goals. Building strong working relationships with agency teams, media partners, and clients—acting as the primary point of contact. High level of autonomy in executing responsibilities. When required by your team, you may coordinate or train more junior team members to support their development and task execution. As part of Dentsu Argentina’s Offshore Team, you must actively participate in weekly virtual networking meetings with other members of the Offshore Team in Argentina. You must also participate in periodic peer-to-peer interaction activities held at our Buenos Aires offices—except for those not based in the city. **EXPERIENCE & KNOWLEDGE** 2–3 years of experience. A university degree in marketing, advertising, digital media, data analytics, or finance is preferred. Hands-on experience managing Google Ads campaigns across Search, Display, Video, Apps, Shopping, Demand Generation, and Performance Max. Experience and knowledge of SA360, Bing Ads, and Amazon Search are highly valued. Familiarity with Looker Studio, Google Analytics, and Tag Manager. Proficiency in Microsoft Office Suite, especially Excel and PowerPoint. Attention to detail, commitment to execution accuracy, and quality control via Q\&A. Strong numerical and data-handling skills. Project management, task organization, and prioritization abilities. Ability to anticipate situations and resolve problems proactively. Capacity to efficiently manage multiple campaigns in an agile environment aligned with client needs. Prior experience at large global advertising agencies is also valued. Proficient English language skills. **PERSONAL SKILLS** Strong verbal and written communication skills. Client-facing orientation, with front-office capabilities and presentation skills. Ability to build solid working relationships with internal and external teams. Proactive and collaborative mindset. Highly organized with strong prioritization skills. Detail-oriented and precise in work execution. Enthusiastic, engaged, eager to learn, and open to contributing new ideas. Integrity, autonomy, and self-motivation. \#LI\-CA2 **Location:** Buenos Aires**Brand:** Iprospect**Time Type:** Full time**Contract Type:** Permanent