Description
Job Summary:
We are looking for a leader of regional brand campaigns, responsible for managing positioning and budget, and incorporating AI to optimize creative and analytical processes.
Key Responsibilities:
1. Lead end-to-end regional brand campaigns.
2. Manage brand and business category positioning.
3. Integrate AI and cloud technology to optimize work.
At Mercado Libre, we are democratizing commerce and financial services to transform people's lives across Latin America. Join us in this mission!
Our business units — Marketplace, Mercado Pago, Mercado Crédito, Mercado Shops, Mercado Envíos, Marketplace Vis, and Mercado Ads — require talented individuals to build commercial and marketing strategies that continue strengthening our business ecosystem across Latin America. Join this challenge!
We’re looking for people who:
* Embody entrepreneurial energy: driven by curiosity, never giving up, and focused on surpassing their own limits.
* Give their all because they enjoy working with commitment and dedication.
* Embrace change as opportunity and learn from their mistakes.
* Prioritize excellence and execution in everything they do.
* Foster a positive work environment, bringing joy and fun.
* Know how to collaborate with others and enjoy working in teams.
Imagine leading challenging, dynamic, and innovative projects and being accountable for:
* Leading end-to-end regional brand campaigns, coordinating their design, development, and execution.
* Managing brand and business category positioning, overseeing the launch of new innovative projects.
* Acting as the brand’s primary liaison with external advertising agencies, ensuring strategic brand consistency in the market.
* Managing brand investment budgets and financial outcomes to guide business decision-making.
* Integrating artificial intelligence tools and cloud technology into daily workflows to optimize creative and analytical processes.
Requirements:
* University degree in Marketing, Business Administration, Engineering, or related fields.
* Minimum 5 years of experience in brand management, advertising, or strategic marketing within large-scale consumer goods companies.
* Prior experience leading high-visibility integrated campaigns or managing highly exposed brands is desirable.
* Proficiency in AI tools and cloud platforms applied to daily marketing workflows.
We offer:
* The opportunity to be part of an entrepreneurial company where we love thinking big and long-term.
* The chance to drive your own development in an environment full of opportunities, learning, growth, expansion, and challenging projects.
* The chance to collaborate and learn alongside top professionals and specialists.
* An excellent work environment, with everything you need to have a great experience. :)