Social Media Manager

Description

Summary: SiteWorker is seeking a Social Media Manager to own brand voice and presence, driving content strategy, production, and community engagement across all social channels. Highlights: 1. Own brand voice and presence across all social channels 2. Drive content strategy, production, and community engagement 3. Collaborate with BD and recruiting teams for aligned content SiteWorker is a workforce management and staffing platform built for the skilled trades and construction industry. We connect licensed tradespeople — electricians, ironworkers, crane operators, and more — with contractors executing critical infrastructure and construction projects across the U.S. We move fast, communicate directly, and expect the same from our team. SiteWorker is hiring a Social Media Manager to own our brand voice and presence across all social channels. You'll drive content strategy, production, and community engagement to build SiteWorker's reputation as the go\-to workforce platform in the skilled trades space. This is a fully remote role based in Brazil or Argentina, working closely with U.S.\-based leadership and business development teams. **Responsibilities** * Own and execute SiteWorker's social media strategy across LinkedIn, Instagram, Facebook, TikTok, and X * Plan, write, and produce content calendars aligned with business development priorities and industry campaigns * Create and edit graphics and short\-form video — including TikTok\-native content — that reflect SiteWorker's brand identity * Monitor engagement, respond to comments and messages, and manage community interactions professionally * Track performance metrics and report on content effectiveness; adjust strategy based on data * Collaborate with BD and recruiting teams to align social content with active hiring campaigns and client wins * Stay current on platform trends, algorithm changes, and best practices in B2B and industry\-specific social marketing, including TikTok's evolving format and features * Coordinate with leadership on messaging for company announcements, client partnerships, and industry news **Requirements** * 5\+ years of professional experience in social media management, preferably in B2B, staffing, construction, or industrial sectors * Excellent written and spoken English — required. You will communicate directly with U.S. stakeholders daily * Proven track record managing multi\-platform content calendars and growing engagement, including on TikTok * Strong copywriting skills with the ability to adapt tone across platforms * Working knowledge of design tools (Canva, Adobe Creative Suite, or equivalent) and short\-form video editing (CapCut or equivalent) * Familiarity with social analytics tools and reporting * Self\-directed, deadline\-driven, comfortable working across time zones with a U.S.\-based team * Based in Brazil or Argentina **Preferred** * Experience in construction, skilled trades, staffing, or workforce management industries * Background creating TikTok or short\-form video content for a U.S. audience.