Senior Activation Marketing Analyst

Description

Position Summary: We are seeking a Senior Activation Marketing Analyst for the ALBA brand, responsible for monitoring KPIs, ensuring a relevant product offering, and leading activation and promotion projects. Key Highlights: 1. Lead product activation and promotion projects. 2. Design strategies to increase customer sell-out. 3. Monitor and analyze key brand performance indicators. We are AkzoNobel. You probably know us. We are present in homes, buildings, ships, cars—i.e., on all surfaces where there is an opportunity to add more color, life, and protection—in over 150 countries using our paints and coatings. To keep painting a better future, we need you! We are currently searching for our next Senior Activation Marketing Analyst to work with our ALBA paint brand. ALBA is Argentina’s leading decorative paints brand. Founded in 1925, it was the first paint factory in South America. ALBA was the first paint factory in Argentina to certify its quality management system under ISO 9001 standards, achieving this milestone in 1994. Currently, ALBA’s industrial plant has a monthly production capacity of 5,000,000 liters of latex and synthetic paints, 250,000 liters of industrial paint, and 1,600,000 kilograms of resins. Job Mission: Monitor and analyze financial and market indicators for the portfolio, considering Argentina’s strategies for the product group under responsibility. Ensure the product offering is appropriate, relevant, and clear to address consumer and painter needs based on market studies and evidence. Collaborate with the regional Design team to provide local market insights and knowledge to support strategy development and alignment with regional strategies. Lead product activation and promotion projects to differentiate the portfolio from competitors. Design strategies to grow sell-out among customers within the portfolio under responsibility. Responsible for developing and tracking pricing strategies to sustain business CM. Responsibilities: -Develop activation plans for innovation projects related to the portfolio/brand under responsibility, ensuring an effective plan for new product introduction, communication, and market rollout. -Prepare briefings aligned with strategic plans and jointly with the Trade department for point-of-sale material agencies to develop creative routes and key assets for market launch communication and activation. -Develop, together with stakeholders, sales presentation materials, including competitive comparisons. -Develop and coordinate a promotional calendar across regions to align actions, maximize effectiveness, and implement learnings and best practices. -Actively participate in the development and tracking of Promotional and Sales Incentive Campaigns (Sell-in, Positivación, Sell-out, etc.) to increase product sales and shelf space at points of sale (PoS), collaborating with Shopper, Trade, Sales, Sales Operations, and Regional Marketing Managers. -Monthly monitor and analyze key brand/portfolio performance indicators (KPIs) under responsibility: volume, average price, contribution margin, formula costs, packaging and production costs, gross margin, coverage, mix, and channel/customer share by segment and region, to formulate and implement improvement actions. -Generate analyses and provide monthly support to stakeholders in the ‘IBP – Integrated Business Planning’ process for the brand/portfolio under responsibility. -Lead content and activation material generation for the brand/portfolio, supported by various departments, ensuring the brand/portfolio has appropriate content and materials for effective activation. Support the Training department in developing training materials; support Trade, Franchises, and Regional Marketing Managers in developing point-of-sale materials and materials tailored to specific customers, ensuring accurate product and claim communication; also support LatAm Product Marketing, Communications Marketing, and Digital Marketing to ensure content and materials generated by these areas are suitable for the country. -Periodically analyze industry, competitor, and market trends, including monthly tracking and analysis of channel-specific pricing for products under responsibility, aiming to suggest improvements. -Review CMs and track pricing strategy to develop new LPs and suggest improvements to optimize sales or CM. -Control budget, budgeting/procurement processes with suppliers, and monitor payment flows for projects/actions/promotions related to the brand/portfolio under responsibility. Requirements: Bachelor’s degree in Marketing, Advertising, Business Administration, Industrial Engineering, or Economics. Minimum 4 years of prior experience in Marketing, primarily in brand, product, and innovation management within durable goods and/or consumer goods companies, data analysis, and preparing management reports. Advanced MS Office package, especially Excel. Advanced English (written and spoken). Location/Area: Garín Plant, Argentina Work Modality: Hybrid – 3 days onsite and 2 days remote (Home Office) Working Hours: Monday to Friday, 8:30 AM to 5:30 PM We want to meet you—apply now! Join AkzoNobel. AkzoNobel — Together, we paint a better future. -Requirements- Minimum Education: University Graduate 3 years of experience Languages: English Age: Between 25 and 50 years Knowledge: Marketing, Microsoft Excel Keywords: analyst, mercadotecnia, marketing, mercadeo, senior, sr