Digital Marketing Analyst

Description

Job Summary: We are seeking a Digital Marketing Analyst with strong analytical capabilities, a performance-oriented mindset, and experience with digital platforms to manage operations and performance on delivery apps. Key Highlights: 1. Comprehensively manages operations and performance on delivery apps 2. Analyzes brand, store, and digital channel performance with a focus on KPIs 3. Optimizes pricing, promotions, and digital content across platforms A well-established company in the foodservice industry is looking for a Digital Marketing Analyst, targeting candidates with strong analytical skills, a performance focus, and experience with digital platforms. Main Responsibilities Comprehensively manage operations and performance on delivery apps: Pedidos Ya, Rappi, and similar platforms. Analyze performance across each brand, store, and digital channel, producing periodic reports focused on KPIs, conversion metrics, and profitability. Monitor and optimize pricing, promotions, positioning, and visibility within platforms. Manage and optimize digital content on apps: menu uploads, profile updates, images, promotional assets, and campaigns. Design, execute, and optimize Paid Media and Meta Ads campaigns, demonstrating understanding of their algorithms, audience segmentation, and delivery models. Track advertising spend, ROAS, CPC, CTR, reach, conversions, and other key performance indicators. Analyze consumer behavior data, traffic, recurrence, average order value, and commercial performance to support data-driven decision-making. Evaluate campaign and promotional activity performance within delivery apps, identifying improvement opportunities through data analysis. Prepare weekly presentations and reports containing actionable insights for various business units. Requirements Minimum 1 year of experience in similar roles, with a strong analytical orientation. Experience managing platforms such as Pedidos Ya, Rappi, Mercado Libre, or similar (preferred). Knowledge of Digital Marketing, Performance Marketing, and Meta Ads. Proficiency in interpreting digital metrics and conducting data analysis. Proficiency in Microsoft Excel. Experience with data visualization and analytics tools will be valued. · Schedule: Monday to Friday, 9:00 AM to 6:00 PM. Pilar, Buenos Aires 100% in-person work mode. · We look forward to your application!. -Requirements- Minimum education: High School 1 year of experience Keywords: analyst, mercadotecnia, marketing, mercadeo, online