We are looking for a Senior Digital Marketing Analyst for Subscriptions and Club LA NACION! Are you passionate about creating impactful content and improving the digital experience for users? This role combines content strategy, social media management, and optimization of user experience on web and app. **Role Objectives:** Design multi-platform content strategies to strengthen engagement and brand connection. Audit and improve the user experience across our digital channels. **Social Media Responsibilities:** Plan and execute content calendars on TikTok, Instagram, Facebook, X, and self-promotions on LN.com. Write creative and effective copy for various formats. Monitor key metrics and optimize content based on performance. Define the brand's digital narrative and stay updated on trends and algorithms. **User Experience (UX):** Analyze user behavior on web and app using tools such as Google Analytics. Propose data-driven improvements to increase conversion and retention. Coordinate content updates and ensure an intuitive experience aligned with Club's identity. **Cross-functional Collaboration:** Work closely with design, technology, sales, and member support teams. Act as a liaison with strategic brands to seamlessly activate partnerships. Important Argentine Media Company dedicated to providing communication solutions to its advertisers and quality, reliable products to its audiences. It is a national and independent company, founded on January 4, 1870 by Bartolomé Mitre. **Today, LA NACION defines itself as a company dedicated to:** DEVELOPING AUDIENCES » Identifying and responding to their needs. » Generating content by interests and topics through relevant brands. » Using different formats and technological platforms. » Optimizing the user experience and adding value. PROVIDING COMMUNICATION AND MARKETING SOLUTIONS » Offering our advertisers reach and activation of our audiences. » Through an expanded portfolio of brands, topics, content, and formats. » Providing comprehensive communication solutions through advertising and other services. Requirements **Requirements:** Proven experience in digital marketing, social media, and UX. Proficiency with tools such as Google Analytics, Canva, Hotjar. Strategic, analytical, organized profile with a results orientation. Excellent communication and collaborative work skills. Benefits What do we offer? By joining La Nacion's team, you'll become part of one of Argentina's leading content, communication, and digital business companies, constantly evolving and undergoing digital transformation. We promote a sustainable and innovative business model that values diversity and integrity, developed in harmony with people's well-being and environmental protection. We believe diversity and inclusion enrich us. Therefore, we foster a culture based on positive atmosphere, respect, and equal opportunities, allowing each individual's potential and uniqueness to flourish. We want you not only to choose us, but also to feel chosen by us. That’s why we’d like to share some benefits of joining our team: Your health comes first, so we offer a medical coverage plan. A hybrid work model, meeting in the office on some days and working from home on others. On days you come in person, you’ll have access to a fully covered dining service. You’ll enjoy our products: monthly magazines from the group, a Club La Nacion benefits card for you and one additional person, access to the digital newspaper, and discounts at Bonvivir Wine Club and Libooks. We want you to enjoy your free time, so you can participate in raffles for tickets to various concerts and shows. We support you during special moments: your birthday is a paid day off, and we offer a phased return after maternity leave. Your development matters to us—participate in various workshops and trainings. Wellness program and gym discounts through Wellhub. 19 consecutive vacation days, starting on a Monday. Join our team!