Job Offer – SEO Specialist for E-commerce (Shopify) at Natulim About Us At Natulim, we are a rapidly growing brand in the e-commerce sector. We operate on Shopify and are committed to driving a sustainable, efficient business model with a strong digital presence. We are looking to strengthen our organic visibility—both nationally and locally (GEO SEO)—with the goal of increasing qualified traffic, improving our search engine rankings, and boosting conversions through effective, high-impact SEO strategies. Job Responsibilities As an SEO Specialist, you will be responsible for designing, executing, and optimizing our organic strategy. Your main tasks will include: Complete SEO Strategy and Execution * Development of on-page SEO, technical SEO, and local/GEO SEO (local SERPs, city/country rankings, Google Business Profile). * SEO optimization for products, categories, and key pages. * Site audits and optimization * Improve website architecture, navigation, speed, indexing, and URL structure on Shopify. * Identify errors, opportunities, and prioritize technical improvements. Research and Content * Advanced keyword research (transactional, long-tail, search intent, local keywords). * Creation and optimization of content for landing pages, collections, blogs, and product descriptions. Link Building and Authority * Management of ethical and effective link building strategies to enhance authority and rankings. Measurement and Analysis * Setup, tracking, and KPI reporting using Google Search Console, Google Analytics, SEMrush/Ahrefs, or other analytics tools. * Ongoing optimization of Google Business Profile to strengthen our local visibility. Team Collaboration * Collaborate with development, design, and content teams to implement continuous SEO improvements. * Stay up to date on algorithm changes, trends, and SEO opportunities. Requirements We are looking for someone who can make a difference. Essential requirements: * 2–4 years of proven experience in e-commerce SEO, ideally within Shopify environments. * Solid prior experience in Local / GEO SEO (local rankings, GMB/GBP, NAP consistency). * Advanced English proficiency * Mastery of key tools: * \* Google Search Console, Google Analytics * SEMrush, Ahrefs, or equivalent * Screaming Frog or other technical audit tools * Ability (desirable) to work with Shopify Liquid templates. * Knowledge of CRO and conversion optimization (a plus). * Skill in optimizing content with an SEO focus (creative copywriting not required). We are a young team based in Barcelona, but we are a remote-first company. If you are passionate about e-commerce, this is a unique opportunity to be part of an impactful project and help grow one of Europe’s largest markets. We have a team where every person is an All-Star in their role. Are you an All Star? We want you!