**Who we are** AvantStay delivers exceptional, unique stays for group travelers. The company has built a tech\-enabled millennial hospitality brand to be the new standard for group experience. We are venture funded and growing rapidly in the explosive $100\+ billion dollar STR industry. **About the role** The **Paid Media Specialist** will be responsible for managing, optimizing, and scaling paid media campaigns across multiple platforms to drive direct bookings, high\-quality leads, and brand visibility. This role requires a data\-driven marketer with experience in performance marketing, strong analytical skills, and an understanding of the luxury travel and/or hospitality consumer sectors. You will own campaign execution end\-to\-end—from strategy and setup to daily optimization and reporting—and work closely with our brand, revenue management, and creative teams to ensure alignment with business goals. **What you'll do** **Campaign Strategy \& Execution** * Develop, manage, and optimize paid media campaigns across platforms including Google Ads, Meta, TikTok, YouTube, and programmatic channels. * Execute full\-funnel demand generation strategies to increase direct bookings and reduce reliance on third\-party OTAs. * Conduct keyword research, build audiences, and create campaign structures that maximize ROAS and booking conversion. **Performance Analysis \& Optimization** * Monitor daily performance to identify optimizations around bids, creatives, landing pages, and targeting. * Leverage A/B testing across ad messaging, visuals, and audience segments. * Track core metrics (ROAS, CPA, CTR, CVR, LTV, cost per booking) and adjust strategies based on data insights. **Cross\-Functional Collaboration** * Partner with creative teams to develop high\-performing ad assets tailored to luxury travel audiences. * Work with Revenue Management to align paid strategies with pricing, promotions, occupancy needs, and seasonal trends. * Collaborate with brand and content teams to maintain consistent messaging and storytelling across channels. **Reporting \& Insights** * Build weekly and monthly performance reports with actionable insights. * Communicate results and recommendations to leadership clearly and effectively. * Maintain performance dashboards and campaign documentation. **Requirements** * 3–5\+ years of experience in paid media, performance marketing, or digital advertising. * Proven track record managing campaigns with significant budgets and revenue responsibility. * Experience with OTA displacement strategies (e.g., driving direct bookings over Airbnb/VRBO). * Strong understanding of SEO, landing page optimization, and CRO principles. * Experience with Google Ads, Meta Ads Manager, and at least one additional paid channel. * Strong proficiency in analytics tools (Google Analytics 4, Looker/Looker Studio, attribution platforms). * Deep understanding of direct response, conversion tracking, and full\-funnel optimization. * Experience in eCommerce, hospitality, vacation rentals, and luxury travel is strongly preferred. * Creative mindset paired with strong quantitative and analytical abilities. * Highly organized, detail\-oriented, and comfortable in a fast\-moving, entrepreneurial environment. **Benefits** This position is full\-time and ongoing for a global contractor. * $70,000\-110,000 USD per year * 100% remote \- work from anywhere