At **Sweat Pants Agency**, we’ve helped build and scale multiple INC #1 fastest-growing companies — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results. Now, we’re turning that same playbook inward. We’re looking for a **Content & SEO Growth Strategist** to own and scale **our agency’s internal marketing** — not client work. This is a hands-on, high-impact role focused on building **Sweat Pants Agency’s organic visibility, inbound leads, and brand authority** through AI-assisted, data-driven content. You’ll use tools like **Meridian**, **SEMRush**, **AdWords**, and **Google Search Console** to identify opportunities, create pillar content, lead outreach, and keep our content ecosystem performing at the top of search results. If you love creating systems that make great content perform — and you want to help a proven agency grow its own brand — this role is for you. ### **What You’ll Do** ### **1. Lead Our Internal Content Strategy** * Use **Meridian**, **SEMRush**, and **AdWords data** to identify high-impact keywords, topics, and content gaps. * Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency. * Create detailed briefs, outlines, and pillar content plans based on data and AI insights. ### **2. Create and Optimize Content** * Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank. * Collaborate with **our design team** to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists. * Partner with **our dev team** to publish optimized pages, implement structured data, and improve site performance. * Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards. ### **3. Drive Outreach and Authority Building** * Use **Meridian’s outreach suggestions** to identify partner sites and publications for backlinks and guest placements. * Build relationships with editors, marketing sites, and publications for inclusion or citation opportunities. * Track outreach performance, backlinks, and referral traffic in **Search Console** and **Meridian**. ### **4. Maintain and Refresh Evergreen Content** Audit and update content quarterly (e.g., “2025” → “2026”) to maintain accuracy and relevance. * Refresh underperforming content with updated examples, visuals, and keyword alignment. * Keep our content library aligned with current search trends, compliance standards, and industry changes. ### **5. Measure and Report Performance** * Track SEO performance through **Google Search Console**, **Analytics**, and **Meridian dashboards**. * Monitor rankings, organic traffic growth, click-through rates, and content engagement. * Share monthly reports on key wins, insights, and optimization opportunities. **Requirements** ### **Who You Are** * 2–4 years of experience in **SEO strategy, content marketing, or organic growth** (agency or in-house experience). * Hands-on with **SEMRush**, **Google Search Console**, and **AdWords keyword tools**. * Comfortable using **AI tools** (like ChatGPT, Gemini, or Meridian) for ideation, drafting, and optimization. * Excellent writer and editor who can make complex topics clear, human, and engaging. * Strategic thinker who sees SEO as a system — connecting research, content, design, and development. * Self-starter who can take ownership, experiment, and drive results with minimal supervision. ### **What Success Looks Like** * Our organic traffic and keyword rankings grow month over month. * Sweat Pants Agency ranks for core industry terms (e.g., *email marketing agency, digital marketing agency, etc.*). * Our content becomes cited and referenced by other marketing publications. * We have a repeatable, data-driven internal content system that works. ### **Our Core Values** **Stay Curious** — Always learning, testing, and improving. **Stay Humble** — Open to feedback and collaboration. **Own It** — Take responsibility for results, not just tasks. **Be Transparent** — Communicate clearly and honestly. **Be Fearless** — Think creatively and experiment boldly. **Benefits** ### **Why Sweat Pants Agency** * Join the team behind multiple **INC #1 fastest-growing brands**. * Work with top-tier marketers and creatives from across the U.S. * 100% remote, flexible, and outcome-driven environment. * Collaborative, low-ego culture focused on learning and results.