**Offer Details** ------------------------- Do you want to lead a brand with impact from Argentina to the world? At THIS IS BP, they offer authentic products and experiences in the Action Sport niche. We are seeking the next General Manager to drive our purpose of inspiring people to be their best version. General Information Role Title: General Manager Area/Department: General Management Reports to: Board of Directors Contract Type: Full-time Level: Senior Executive Location: Rosario (on-site with possibility of travel across Argentina and other countries where the brand operates or has suppliers) Role Purpose Inspire, lead, and transform. The General Manager will be the strategic and operational leader of THIS IS BP, with the mission of bringing our purpose to life: inspiring people to be their best version. This role is not just about administration, but about shaping a movement that combines community, sustainability, and meaningful design with impact within action sports culture. Main Responsibilities Strategic Leadership Define and execute the overall business strategy together with the Board of Directors. Translate the brand's purpose into growth and impact plans. Lead the global expansion process, ensuring identity consistency. Comprehensive Area Management Supervise key areas: Product, Marketing, Logistics, Sales, Administration, and Organizational Culture. Ensure cross-functional alignment and collaboration across departments. Guarantee achievement of commercial, operational, and impact objectives. Financial Management Oversee financial health, budgets, cash flow, and economic reporting. Identify opportunities for operational efficiency and profitable scalability. Develop and implement strategies to make the company more attractive to potential investors. Manage relationships with current and potential investors, presenting growth and investment opportunities. Representation & Relationships Act as the institutional representative before investors, strategic partners, stores, ambassadors, and the community. Participate in critical negotiations with suppliers, customers, and key entities. Impact and Culture Ensure implementation of the triple-impact plan and B Corp vision. Foster a creative, authentic, horizontal, and regenerative organizational culture. Promote employee well-being and internal talent development. Required Profile Academic Background Degrees in Business Administration, Economics, Industrial Engineering, Business Management, or related fields. Work Experience 3+ years leading high-performance teams. Preferably in business operations with impact. Desirable: experience in brands, action sports, impact, or community. Key Skills and Competencies Strategic leadership and holistic vision. Creative and cultural sensitivity to operate from brand identity. Strong decision-making ability and adaptability in changing environments. Proficiency in team management, strategic planning, and processes. Knowledge of finance, brand scaling, and organizational culture. Excellent empathetic and inspirational communication skills. Advanced English proficiency (required) for managing international relationships and global expansion. Experience preparing presentations for investors. Soft Skills We Seek Authenticity: Ability to lead without masks, with a strong personal identity. Versatility: Agile mindset with strategic thinking and operational sensitivity. Symbolic communication: Someone who knows how to represent, not just explain. Activated purpose: Someone who sees not just a brand, but a cause. Impact culture: Sensitivity toward regenerative design, people, and the future we are building. Success Indicators (KPIs) Oversee the organizational health management dashboard. Achievement of strategic OKRs defined by the Board of Directors. Operational profitability and business scalability. Internal team satisfaction level (work environment, retention, culture). Interaction with Other Roles Internal: Direct coordination with leaders of Product, Marketing, Logistics, Administration, and Sales. External: Representation before stores, distributors, strategic suppliers, partners, investors, impact organizations, and the community. How We Speak at THIS IS BP At THIS IS BP, we are not looking for a traditional CEO. We seek a leader who inspires with coherence, connects with our community, dares to think differently, and understands that leadership also means accompanying. Someone who understands that this is not managed solely from an Excel sheet: it is led through purpose, the streets, and shared vision. Compensation and Benefits Salary Range: Competitive fixed remuneration according to candidate’s experience and track record. Variable component based on operational profitability and OKR achievement. Strategic Leadership and Expansion Benefits: Executive development program aligned with the vision of becoming a global brand. Participation in strategic decisions with the Board of Directors to define the company's direction. Travel allowance and international insurance for expansion trips. Flexibility for remote work when coordination across different time zones is required. Language training, especially important given the advanced English requirement and international expansion. Access to well-being and personal development programs aligned with the company's purpose. Other Benefits: Health insurance. Full meals: Lunch meal kits with varied options and available snacks. Family benefits: A day off on children's birthdays and school supplies kit, balancing personal and professional life. \-Requirements\- Minimum Education: University degree 3 years of experience Willingness to travel: Yes Keywords: leader, boss, manager, gerente, director, chief, lead, jefatura, regente, generalist, general, generalista \#J\-18808\-Ljbffr **Base Salary****:** Negotiable **Source****:** Whatjobs\_Ppc