**About the role:** This is a hands\-on role focused on execution, optimization, and cross\-functional alignment. You'll work across paid media, web optimization, and analytics to drive measurable impact across the funnel. The ideal candidate thrives in a collaborative environment, enjoys rolling up their sleeves, and is motivated by performance, experimentation, and continuous improvement. **Key Responsibilities:**### **1\. Digital Strategy Execution** * Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline. * Incorporate AI/LLM\-based tools (AIO) and SEM best practices to improve site performance and content discoverability. ### **2\. Website Performance \& Experimentation** * Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel. * Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements. ### **3\. Campaign Analytics \& Optimization** * Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis. * Present performance trends, key insights, and recommendations to marketing leadership and cross\-functional stakeholders on a regular basis. ### **4\. Collaboration and Influence** * Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives. * Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams. * Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations. **Required Skills \& Qualifications:** * 4\+ years of experience in\-house in B2B digital marketing or demand generation, ideally within software and technology. * Extensive hands\-on experience managing paid media channels and optimizing digital performance. * Strong understanding of funnel metrics, digital attribution models, and revenue\-oriented KPIs. * Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics). * Excellent project management skills; capable of managing internal projects and multiple external vendors. * Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar. * Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO. * Proficiency in HTML, CSS, and JavaScript, with hands\-on experience managing WordPress or similar CMS platforms. * The ability to self\-direct and self\-start and work independently as well as within and across teams. * Hands\-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce). **Nice\-to\-Haves:** * Experience managing a marketing website. * Prior experience in a growth\-stage or scale\-up SaaS business. * Familiarity with content personalization, dynamic content, or account\-based web experiences. * Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.). * Experience selling software to finance, product, or engineering roles. **Benefits \& Perks*** Health, dental, and vision insurance plans. * Medical and dependent care flexible spending accounts. * Paid monthly mental healthcare access with Headspace. * Open PTO – because making time for life is important! * 13 paid standard holidays each year, including a company\-wide Winter Break. * 401(k) savings plan with company match! * MacBook laptop. * Paid parental leave. * A collaborative, entrepreneurial learning environment with a proven playbook.