Digital Marketing Analyst

Description

Job Summary: We are seeking a Digital Marketing Analyst with strong analytical skills, a performance-oriented mindset, and experience in digital platforms to manage operations and optimize performance. Key Highlights: 1. Comprehensively manages delivery app operations and performance 2. Analyzes performance with a focus on KPIs, conversion, and profitability 3. Optimizes Paid Media and Meta Ads campaigns A well-established company in the foodservice industry is looking for a Digital Marketing Analyst, targeting candidates with strong analytical capabilities, a performance focus, and experience in digital platforms. Main Responsibilities Comprehensively manage operations and performance of delivery apps: Pedidos Ya, Rappi, and similar platforms. Analyze performance per brand, location, and digital channel, preparing periodic reports focused on KPIs, conversion metrics, and profitability. Monitor and optimize pricing, promotions, positioning, and visibility within platforms. Manage and optimize digital content across apps: menu uploads, profile updates, images, promotional assets, and campaigns. Design, execute, and optimize Paid Media and Meta Ads campaigns, understanding their algorithms, audience segmentation, and delivery models. Track advertising investment, ROAS, CPC, CTR, reach, conversions, and other key performance indicators. Analyze consumer behavior data, traffic, recurrence, average order value, and commercial performance to support decision-making. Evaluate campaign and promotional activity performance within delivery apps, identifying improvement opportunities through data analysis. Prepare weekly presentations and reports with actionable insights for various business units. Requirements Minimum 1 year of experience in similar roles, with a strong analytical orientation. Experience managing platforms such as Pedidos Ya, Rappi, Mercado Libre, or similar (preferred). Knowledge of Digital Marketing, Performance Marketing, and Meta Ads. Proficiency in interpreting digital metrics and conducting data analysis. Proficiency in Microsoft Excel. Experience with data visualization and analysis tools will be valued. · Schedule: Monday to Friday, 9:00 AM to 6:00 PM. Pilar, Buenos Aires 100% in-person mode. · We look forward to your application!. -Requirements- Minimum education: High School 1 year of experience Keywords: analyst, mercadotecnia, marketing, mercadeo, online