Indeed
Brand Manager
**Company Description**
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
**Job Description** **Job Description:**
AbbVie, a global research-driven biopharmaceutical company, is seeking a Brand Manager to join our Immunology team. This role is critical to developing and executing marketing strategies that drive growth and presence of our leading brands in rheumatological disease treatment.
**Responsibilities:**
* Develop and lead the brand plan for rheumatology products in the Southern Cone, creating and implementing comprehensive marketing strategies that reinforce the value of our immunology brands.
* Design and implement tactical plans for the brands.
* Efficiently manage the allocated budget to maximize return on investment in marketing and promotional activities.
* Develop, adapt, and update promotional materials and scientific/commercial content, ensuring alignment with brand strategy and compliance requirements.
* Collaborate closely with the sales team to ensure effective field execution (segmentation, key messages, implementation of innovation projects, training).
* Lead launch, relaunch, or indication expansion initiatives, coordinating with regional and global teams.
* Continuously analyze the competitive landscape and market trends. Monitor business KPIs (sales, market share, penetration, campaign performance) and propose corrective action plans. Leverage market and customer insights to refine strategy and tactical planning.
* Work closely with cross-functional teams (sales, access, medical, finance, among others) to ensure coordinated execution of the brand strategy.
* Build and maintain strong relationships with healthcare professionals, key opinion leaders, medical societies, and other stakeholders.
Purpose
Describe the primary goals, objectives or functions or outputs of this position.
Lead the comprehension of patient experience insights across the Brand and In-Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.
Responsibilities
List up to 10 main responsibilities for the job. Include information about the accountability and scope.
* Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
* Secure input and cross-stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centrality.
* Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
* Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
* Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
* Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
* Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
* As Brand Team Leader (if applicable)
+ Lead the Brand Team around a brand vision and objectives that are shared by all members.
+ Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
* + Continuously encourage Brand Team members’ collaboration and foster team spirit.
+ Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
**Qualifications** **Qualifications:**
* **Education:** Bachelor’s degree in Marketing, Business Administration, Economics, Health Sciences or related fields.
* **Experience:** Minimum of 2 years in marketing or brand management roles within the pharmaceutical industry, preferably in immunology.
* **Analytical Skills:** Strong data analysis skills and ability to translate insights into effective strategies.
* **Communication:** Excellent verbal and written communication skills; ability to clearly and persuasively present ideas/projects.
* **Languages:** Intermediate/advanced English proficiency for interaction with regional and global teams, and for reading scientific and business information.
* Ability to lead and coordinate cross-functional teams.
Key Stakeholders
External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
**Additional Information**
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html

Pje. Centenario 130, C1405 Cdad. Autónoma de Buenos Aires, Argentina
Negotiable Salary