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Job Summary: We are seeking a professional to define, evolve, and ensure Claro Pay's voice and tone, guaranteeing clear, consistent, and user-experience-focused communication. Key Highlights: 1. Define and maintain Claro Pay's voice and tone across all channels. 2. Collaborate with UX, Marketing, and Advertising teams. 3. Work on improving communication throughout the user lifecycle. **Location:** Buenos Aires, ARGENTINA At Claro, we foster a culture of respect and equal opportunity. We select our talent based on the value they can bring to our business. We seek professionals capable of thriving in a context of digital evolution and innovation—those who generate new challenges and develop business opportunities. **Your role will be:** To be responsible for defining, evolving, and ensuring Claro Pay's voice and tone across all user touchpoints, guaranteeing clear, consistent, and experience-centered communication. **Your key challenges will include:** * Defining and maintaining Claro Pay's **voice and tone** across all channels (app, notifications, campaigns, social media, landing pages, FAQs, and customer support). * **Writing and optimizing** in-app content (flows, CTAs, error messages, onboarding, notifications, etc.). * Reviewing and improving communication across the entire **user lifecycle** (acquisition, activation, usage, and retention). * Working closely with the **UX team** to improve flows, contributing a communication-focused perspective. * Actively collaborating with **Marketing and Advertising teams** to ensure consistency between campaigns and in-product experience. * Analyzing **user reviews** on app stores and customer feedback to identify improvement opportunities. * **Proposing** new communication approaches that simplify the experience and improve conversion. * Participating in **user research** (qualitative and quantitative). **What we need from you:** * Degree in Communications, Advertising, Marketing, UX Writing, Journalism, or related fields. * Experience in UX Writing, Content Design, or digital communication—ideally in digital products (especially mobile) and in defining brand voice and tone. * Experience working with UX/UI, Product, and/or Marketing teams on advertising campaigns or brand communication. * Experience writing microcopy (CTAs, error messages, instructions, empty states, etc.). * Knowledge of research methods (interviews, surveys, usability testing) and analysis of user feedback (reviews, surveys, customer support). * Ability to interpret behavioral metrics (funnels, heatmaps, usage insights). * Familiarity with analytics tools (Hotjar, GA, Maze, or others). * Basic knowledge of content accessibility. * Strategic thinking applied to digital communication. * Excellent writing skills and strong communication judgment. * Focus on continuous improvement. * Simplicity. * Service orientation. **This position is based in:** *Ciudad Autónoma de Buenos Aires.*
