**Who we are** AvantStay delivers exceptional, unique stays for group travelers. The company has built a tech\-enabled millennial hospitality brand to be the new standard for group experience. We are venture funded and growing rapidly in the explosive $100\+ billion dollar STR industry. **About the role** The **Performance Creative Strategist** will lead the creative strategy behind our paid media efforts: developing concepts, briefs, and performance\-optimized assets that attract luxury travelers, drive direct bookings, and communicate the distinct identities of our properties in 60\+ unique markets. You will combine creative vision with analytical rigor by reviewing performance data, identifying insights, and shaping creative direction that moves key metrics. **What you'll do** **Creative Strategy for Paid Media** * Develop creative concepts and frameworks for ads across Meta, Google, TikTok, YouTube, programmatic, and emerging channels. * Own the performance creative roadmap: ideating new tests, formats, hooks, and messaging angles. * Translate insights about traveler behavior, booking motivations, and luxury positioning into compelling visual and copy directions. **Creative Leadership \& Production Leadership** * Create clear, actionable creative briefs for designers, editors, and external partners. * Guide production of static, video, and UGC\-style assets with a keen eye for visual excellence and brand consistency. * Identify opportunities for new asset types (property features, destination storytelling, lifestyle content, amenity\-focused ads). **Performance Analysis \& Optimization** * Review campaign performance to understand what’s resonating across audiences, placement, and formats * Identify patterns and data\-driven insights to steer creative iteration and testing priorities. * Maintain a library of best\-performing creative and distill learnings into guidelines and playbooks. **Cross\-functional Collaboration** * Partner closely with the Paid Media Specialist to ensure creative strategy aligns with campaign goals and funnel stages. * Collaborate with brand, design, and content teams to ensure cohesion across marketing touchpoints. * Work with Revenue Management and Field Operations teams to understand top\-performing destinations, seasonal trends, and unique property\-selling points. **Requirements** * 4–7\+ years of experience in performance creative, paid social strategy, or digital marketing roles blending creative and analytical work. * Proven experience developing high\-performing creative for Meta, TikTok, and other paid platforms. * Strong understanding of creative best practices across ad formats (short\-form video, statics, GIFs, influencer/UGC\-style content). * Strong ability to analyze performance data and translate insights into actionable creative direction. * Experience working with or producing UGC creators and content studios. * Familiarity with A/B testing frameworks and experimentation methodology. * Experience in hospitality, travel, luxury brands, or lifestyle/eCommerce preferred. * Excellent communicator with the ability to craft clear briefs and give constructive creative feedback. * Highly organized, resourceful, and comfortable working in fast\-paced, growth\-oriented environments. **Benefits** This position is full\-time and ongoing for a global contractor. * $70,000\-110,000 USD per year * 100% remote \- work from anywhere