Job Summary: We are seeking a professional to drive the evolution of the Individual Banking decision engine, directly impacting customer experience through Salesforce. Key Highlights: 1. Protagonist in the evolution of the Individual Banking decision engine. 2. Direct impact on customer experience through innovative solutions. 3. Collaboration with multidisciplinary teams in Marketing & BI. What does the company do? A leading national private-sector bank with the largest branch network in Argentina. It provides diverse financial services to over 4 million customers, spanning both Individual and Corporate Banking. What do you need to join the team? Personal requirements: Analytical ability to translate business processes into technical logic. Communication skills to interact effectively with business and technology teams. Results-oriented mindset. Proactivity and collaborative work capability. Commitment to data quality and compliance standards. Technical requirements: Minimum 4 years of experience in similar roles involving CRM customization and decision engines | Mandatory. Proficiency in Salesforce Business Rules Engine (BRE) | Mandatory. Advanced expertise in Flow Builder for process automation | Mandatory. Knowledge of Apex for business logic optimization | Mandatory. Experience with Salesforce reports and dashboards. Familiarity with Financial Services Cloud (desirable). Experience with Agile methodologies. Understanding of data models applied to CRM/CDP and marketing. Education: Advanced student or graduate in Computer Science, Engineering, Data Science, or related fields. What will you do? Implement and maintain business rules using Expression Sets, Decision Matrices, and Decision Tables in BRE. Design and build complex flows in Flow Builder to automate real-time decision-making. Develop Apex components to extend and optimize rule engine capabilities. Ensure data consistency across Salesforce Core, Data Cloud, and Marketing Cloud. Configure reports and dashboards to monitor rule execution and performance. Document technical logic and manage versioning of rule engines. Collaborate with business and technology teams to translate requirements into scalable solutions. What is the challenge of this position? You will be a key driver in evolving the Individual Banking decision engine, directly influencing the customer experience each time they interact with the bank. Whether through the rule engine (BRE) or comprehensive management of Salesforce Financial Services Cloud, this role combines business vision with deep technical expertise to transform commercial and analytical needs into concrete decisions and experiences within the CRM. Who will you work with? You will join the Individual Banking Marketing & BI Management team, working within a unit that integrates CRM, decision engines, and advanced analytics. You will have direct interaction with functional leads, the GCP Data team, and Salesforce technical profiles, in a collaborative environment where business and technology operate seamlessly together. When and where will you work? You will work in a hybrid model, attending the client’s offices in the Retiro area three days per week and working remotely two days per week, Monday through Friday, from 9 AM to 6 PM. What do they offer? Direct employment relationship. Banking agreement benefits. Banker’s Day: holiday and bonus. Product discounts. Fixed childcare allowance for mothers and fathers. Undergraduate and postgraduate scholarships. Study leave. Over 200 courses and learning paths for professional development. SportClub discounts. Vaccination campaigns. Discounts on clinics and virtual medical consultations. School kits for your children + Children’s Day gift. Marriage and newborn gratification. What are the selection process stages? You will first have an interview with our Recruiter, Rocío Albelo, to discuss your professional background and interests. Then, you will participate in two interviews with our client: first with the team lead, and second with the Management team.