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Job Summary: We are seeking a strategic, creative, and results-oriented professional to lead how our brands are amplified and connected with consumers in the South American Partnership Markets. Key Highlights: 1. Lead the amplification of brand and category strategies across South America. 2. Execute integrated campaigns, media, PR, and influencer initiatives with regional impact. 3. Define media, content, and PR strategies, and analyze results. Campari Group is today a leading global player in the branded spirits industry, with a portfolio of over 50 premium and super-premium brands marketed and distributed in more than 190 markets worldwide, holding leadership positions in Europe and the Americas. Headquartered in Milan, Italy, Campari Group owns **25** production facilities globally and operates its own distribution network in **26** countries, employing approximately **4\.700** people. The shares of the parent company Davide Campari \- Milano N.V. have been listed on the Italian Stock Exchange since 2001\. Today, Campari Group is the world’s sixth-largest premium spirits company. ### **Drive connections between our brands and consumers across South America** At Campari Group, we believe great connections — like the best cocktails — are achieved with the right mix. Today, we are looking for a strategic, creative, and results-oriented professional to lead how our brands are amplified and connected with consumers in the South American Partnership Markets. If you are motivated by working on integrated campaigns, media, PR, and influencers — and are interested in making a regional impact within a dynamic environment — this opportunity may be for you. ### **Position context** A strategic role responsible for leading the amplification of brand and category strategies across the South American Partnership Markets through owned and external channels. This includes orchestrating digital platforms, influencer marketing, PR initiatives (including press and KOLs), and Out\-of\-Home (OOH) activations. The position is also accountable for the brand’s holistic communication channel strategy — covering both online (social media, website, CRM) and offline (OOH, TV, print, etc.) — ensuring consistency and impact across all consumer touchpoints. The role has specific accountability for Digital Marketing, Media, and PR, and will lead regional agencies in these areas. The individual will design the regional strategy for the South American Partnership Markets and ensure its correct execution at both regional and local levels via distributors. ### **Mission** Drive consumer engagement, brand desirability, and commercial performance through integrated marketing, PR, and media campaigns — ensuring consistent brand expression and growth across all consumer touchpoints. ### **Key Responsibilities \& Activities** * Media Strategy: Define the media mix for each campaign and AON strategy based on the consumer journey. * Content Strategy: Define the content strategy grounded in brand pillars and align the media strategy to effectively amplify them. * PR Strategy: Define influencer, press, and UGC strategies to maximize reach and content generation. * Results and Impact Analysis: Measure and analyze performance across Media, Digital, Social Listening, and PR. * Oversee execution across brand-owned channels (e.g., social media, websites) and external levers such as influencers, PR, and OOH. * Collaborate closely with Global/Regional Marketing, Trade, and Commercial teams to ensure message consistency and amplification in execution. * Monitor campaign performance, optimize content and investments, and ensure accurate reporting and analysis for media and PR. * Identify consumer trends and insights to continuously evolve communication, PR, and digital tactics. * Manage agency relationships, ensuring creative excellence and timely delivery from Media, Digital, and PR partners. ### **Key Relationships** * Internal: Marketing Leader, Marketing Planning \& Operations Lead, CCCM Leader, Area Managers, Finance, Global Teams. * External: PM distributor teams, agencies. ### **Summary of Experience / Other Requirements** * Minimum 5 years of experience in digital marketing, brand amplification, or PR roles within FMCG, lifestyle, retail, or media agencies. * Proven experience managing integrated marketing campaigns and influencer/PR activations. * Strong knowledge of digital tools, media KPIs, and PR performance metrics. * Experience working with regional teams and agencies is highly valued. * Experience managing consumer budgets and content pipelines. ### **Education / Professional Qualifications** * Bachelor’s degree in Marketing, Business Administration, or related field. * Certification in Digital and Media. * Fluent English and Spanish (spoken and written). ### **Required Skills \& Traits** * Strategic mindset with strong execution capability. * Deep understanding of media dynamics, digital content, and consumer behavior. * High level of creativity, adaptability, and proactivity. * Excellent stakeholder management and communication skills. * Data\-driven approach with passion for storytelling and brand building. * Strong project management skills and attention to detail. * Proficiency in digital marketing tools, analytics platforms, and media dashboards. **Our Commitment to Diversity & Inclusion:** At Campari Group, we believe in building more value together — therefore, we view diversity in all its forms as a source of enrichment. Our employment policies and practices ensure equal employment opportunities in all aspects of employment, regardless of race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law. Campari Group believes fair compensation and equal opportunities are critical to employee well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us Fair Pay Workplace certification — an independent organization dedicated to ending pay disparities based on gender, race, and their intersection. Note to Candidates: Your application will be evaluated based on your skills, experience, and general knowledge — not on any confidential, private, or proprietary information you may possess. You must not disclose any such information to Campari Group. If asked a question that cannot be answered without disclosing confidential, private, or proprietary information (including that of your current or former employer, its suppliers, or customers), you must decline to answer. Note to Executive Search Agencies: Please refrain from contacting or emailing our executive leadership team or HR community directly. The Talent Acquisition department manages centralized, global recruitment operations — including selection and management of external providers. Our current preferred provider list is at full capacity. To ensure your information is on file for future consideration, please kindly complete the online form provided here.
