Job Summary: We are seeking a digital content production expert to develop and maintain HTML5 advertising campaigns, ensuring their execution, quality, and optimization. Key Highlights: 1. Development of dynamic and personalized campaigns. 2. Collaboration on addressable strategies and technical support. 3. Functional and visual QA, performance optimization. We are WPP Production — the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. WPP Production is part of WPP. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com **Responsibilities** * Campaign Execution: * Develop and maintain responsive HTML5/CSS/JS banners, animations (e.g., CSS/GSAP), and modular templates for DCO. * Implement dynamic variables, rules, and feeds (CSV/JSON/XML/Sheets) for scalable personalization. * Prepare delivery packages: naming conventions, packaging, tags, clickTags, polite loading. * Upload/traffic creatives and dynamics onto DCO/ad serving platforms according to the client’s tech stack. * Collaboration and Operations: * Work with ACP, PM, AM, and media agency teams to implement addressable strategies with clear technical requirements. * Support definition of technical ways of working for new accounts (staging environments, repos, approval workflows). * Estimate effort/timing and flag technical risks/limitations. * QA and Launch: * Conduct functional and visual multivariate QA, cross-browser/device testing, and file weight/performance verification. * Validate tracking integrations (click/impression/interaction), brand safety, and platform policies. * Deliver QA evidence: variation lists, screenshots or screen recordings where applicable. * Documentation and Support: * Draft technical specifications, "template functionality docs", and usage guides for internal teams. * Provide technical support to PM/Creativity teams on automation RFPs (inputs, feasibility, scope). * Support onboarding of new platforms/tools with basic setup and proof-of-concept testing. * Continuous Improvement: * Propose and apply best practices for performance, accessibility, naming, and versioning. * Contribute to evaluation of third-party solutions (display/social/video) via scoped POCs. **Requirements:** * 3–5 years of experience developing HTML5 banners and dynamic creatives for paid media. * Strong command of HTML5, CSS3, vanilla JavaScript; experience with animation (CSS/GSAP) and sprite/video assets. * Practical experience with DCO/ad serving platforms, e.g.: * Google Marketing Platform (Studio, CM360, DV360), Flashtalking, Sizmek, Celtra or similar. * Handling dynamic feeds (CSV/JSON/XML), field mapping, rules, and data validation. * Cross-browser/device QA, file weight optimization (lazy/polite loading), and tag/tracking troubleshooting. * Use of version control (Git) and project management tools (Jira/Asana/Trello), and design handoff tools (Figma/Adobe). * Intermediate/advanced English to read specifications and coordinate with global teams. **Desirable** * Knowledge of social DCO platforms (e.g., Meta via Creative Hub/Feeds, Smartly, Celtra, etc.). * Familiarity with cTV/OLV specs and VAST/VPAID. * Experience with template/compilation systems (NPM, templating engines) and linters. * Basic understanding of data layer, UTM/measurement, and privacy (consent, GDPR/CCPA) in creatives. #LI-Hybrid #LI-RM1 **Why work here:** At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment. **Inclusion and Impact** WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. **Data** We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it. **Please contact careers@wppproduction.com if you need the job advert or form in another format.**