Digital Lead

Description

Job Summary: Edelman is seeking a strategic Digital Lead for Argentina, responsible for digital leadership, strategic integration, and development of innovative digital ecosystems. Key Highlights: 1. Lead strategic direction and ensure high quality of digital work. 2. Develop integrated digital strategies across diverse ecosystems. 3. Mentor and develop the local team's digital capabilities. Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. We have a new opportunity to join us as **Digital Lead at Edelman Argentina**! We currently operate under a hybrid model, with 3 days in-office and 2 remote days. Our office is located in Palermo, Buenos Aires. **Below you’ll find the role’s scope and required qualifications.** **Responsibilities**: * Lead strategic digital direction and ensure high quality of digital work across Argentina’s key accounts; * Ensure digital perspective is integrated from the briefing stage and forms part of strategic definition—not just execution; * Develop integrated digital strategies (social, content, influencer, paid amplification) within earned, owned, and paid ecosystems; * Serve as the senior digital point of contact for clients and internal teams; * Collaborate with Strategy, Creative, and DxI to translate cultural insights into digital ecosystems and platform-first proposals; * Oversee execution of multichannel digital campaigns, ensuring creative excellence and alignment with agency standards; * Act as guardian of narrative consistency across earned, owned, and paid channels, ensuring reputational and message consistency; * Define KPIs and measurement frameworks, ensuring performance tracking, optimization, and continuous learning; * Identify digital growth opportunities within existing accounts and proactively propose new initiatives; * Mentor and develop the local team's digital capabilities. **Requirements**: * 8+ years of experience in digital marketing or integrated communications (agency experience preferred); * Experience leading digital strategies across social, content, and paid media ecosystems; * Ability to strategically influence from briefing through implementation; * Experience managing relationships with senior clients; * Strong understanding of the digital ecosystem, social platforms, and media; * Experience ensuring narrative consistency across earned, owned, and paid environments; * Ability to connect digital initiatives to business objectives and measurable KPIs; * Experience leading and developing multidisciplinary teams; * Fluent Spanish and professional English; Strategic profile with ability to implement standards, processes, and best practices in digital. * **Desirable**: * Experience with integrated PR + Digital models; * Knowledge of the influencer and creator ecosystem; * Experience participating in pitches and new business development; * Familiarity with AI tools applied to content, automation, or digital processes. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.